Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
2023 Holiday Retail Sales Forecast and Tips
Halloween may have just been minutes ago, but for retail companies, it’s already time to bring in those critical holiday sales. Despite being in an inflationary economy, forecasts for holiday sales in 2023 are looking bright and merry. According to Deloitte’s 2023 holiday survey, customers plan to make the most of their gift-giving opportunities. Survey…
The Fascinating Dynamics of Strategic Product Placement
In the fiercely competitive world of retail, capturing consumers’ attention and enticing them to make purchases is a constant challenge. One powerful tool store owners have at their disposal is strategic product placement. By carefully positioning products and leveraging price promotions, you can create a domino effect that influences consumer behavior and drives sales. The…
How an Instagram Sponsored Ad Accelerates Your Digital Momentum
The transition from being a social media participant to a powerhouse brand requires a strategic shift. While organic posts build your flock, a well-placed Instagram sponsored ad is the engine that drives rapid growth and brand awareness. With a community of over a billion active users, Instagram has evolved into an end-to-end advertising solution that…
Marketing Mix: Why Marketing Does Not Go as Planned
Sometimes the best-laid plans do not go as well as we would like. This is a hard truth of the business world, whether you are managing personal goals or professional enterprises. When a campaign stalls, we must step back to determine where the development process faltered. In our experience, when growth stagnates, it is often…
Warning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!!
Are you using social media promotion ideas to help you expand your online visibility? There are several authors claiming they know the secret to market with social media. The truth is, there isn’t a secret. Here are some social media promotion ideas you need to follow if you want to see a boost in your…
Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly what I mean: What do you do? “I’m in marketing.” What do you do in marketing? “I do Google stuff.” On-page…
Keywords: The Complex Building Blocks Of SEO
The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance…
Why Digital Marketing Will Triumph Against Traditional Marketing
Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to promote your business. Today’s technology allows us to constantly connect to the web, which means that it will help us to increase our digital presence.…
How Small Businesses Can Use ‘National Days’ for Their Next Promotion
It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on May 23rd, and Dunkin’ Donuts will be celebrating “National Donut Day” on June 1st by giving away a free donut with…
Marketing Material For Your Business
You’ve launched your business—now it’s time to get seen, get remembered, and get chosen. The fastest way to do that is with marketing material for your business that looks credible, communicates value instantly, and supports every sales conversation you have. At Paradux Media Group, we treat print and brand collateral like performance assets: if it…
Facebook ‘Likes’ Harder To Come By
Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. When a few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and get hundreds of ‘Likes’ immediately, which was pretty easy for a local business. I was less selective about what…
Media Buying Strategies for Small Businesses: Stay Focused on Your Plan
Occasionally, we all get an excellent “deal” from the media. It’s tempting to throw $300-$500 at something you’re getting for 50% or even 75% off. However, it’s essential to remember your overall strategy and why you pursue it in the first place. Maintaining focus is critical regarding media buying strategies for small businesses. Understanding the…
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! At that moment, the balance sheet requires moving a product for the company’s…
Branding Consistently
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with your plan. Consistent branding is hard because it’s so much easier, and often faster, to get things done and check things off your list. We’ve…
Marketing Plan: Intersection of Planning and Improvisation
Before the frenzy of annual strategic planning begins, I thought I’d take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan. Naturally, your strategic marketing plan should contain your best guess on how you will advance your brand and product positions throughout the upcoming year: where…
Fun Marketing Campaigns Can Make Your Brand Memorable
What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blowout sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Are you a crazy sports fan? The…
Using Social Media Apps with Promotions
We’re rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again. The Ducks have sold…
