Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars and images. As a business, Television is best used in your marketing plan to create…
How Many Layers Does Your Social Media Have?
Social Media, like every other advertising medium works best for your brand when it’s layered. But the beauty of social media is that it’s easy to layer. Here are the top 5 ways to layer your social media for maximum effectiveness: Use Facebook as a collection point addresses for your email newsletter. Your Facebook page…
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position, and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! In that moment the balance sheet requires moving a product for the financial…
Branding With Actions – Not Words
I’m pleased to be the guest blogger this week over on the Marketing by Deepak blog. Click on over here to learn about why Branding With Actions – Not Words is critical to your business success. Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line,…
Using and Buying Media Wisely
This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic that deserves a full post before annual plans are laid for 2011. The first thing…
Mainstream Social Media: Is That What Users Want?
Every day we further mainstream social media. It’s hard to watch a news program that isn’t talking about what’s going on out in tweet-land or what’s being posted on Facebook. How many tv and radio commercials now ask you to follow or like and print ads with the twitter and facebook logo in them. My…
Unexpected Branding Opportunities
In any business, there are the expected branding opportunities, television commercials, radio, signs in the store, and even employee shirts. But some unexpected branding opportunities give you a chance to make your brand stand out. The first thing to consider is what your brand manifesto requires. Is it fun, innovative, brash, friendly, kind, or in your…
Brand Development Doesn’t Have to be Expensive
I’m continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it’s easy to spend a lot of money on updating your brand image. But having cash ready to spend isn’t a prerequisite to…