Are You a Pioneer or a Settler? - Paradux Media Group

Are You a Pioneer or a Settler?

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There are all sorts of numbers being thrown out there as far as how many companies have implemented social media plans and strategies.  Most numbers are probably a little inflated.  It’s really going to come down to region and category.  There are obviously some catagories that are more suited to social media right now, similar as to when the dot com boom was happening there were categories more condusive out of the gate to have a website than others.  Today I think it’s safe to say most businesses have a website, and as the years go by I imagine that you’ll be saying the same thing about the fact most businesses are playing in social media of one form or another.

While the CPA feels that nobody wants to read about how his day was in the exciting world of accounting, there will come a time that he will find it beneficial to build relationships to keep his cliental as well as write blogs to begin to build himself as an expert in the accounting field.

Some people have looked upon pioneers as the ones who get slaughtered so they would rather be the settlers.  The pioneering has been done.  The ground work has been laid, I think it’s proven that some form of social media will be here to stay and that the pioneers have shown there is way’s that your business can benefit form being a part, so be a part.


Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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