All sorts of numbers are being thrown out there regarding how many companies have implemented social media plans and strategies. Most numbers are probably a little inflated. It’s going to come down to region and category. Some categories are more suited to social media right now; similar to when the dot com boom was happening, there were categories more conducive to having a website than others. Today, I think it’s safe to say most businesses have a website, and as the years go by, I imagine you’ll be saying the same thing about the fact that most companies are playing in social media in one form or another. While the CPA feels that nobody wants to read about how his day was in the exciting world of accounting, there will come a time when he will find it beneficial to build relationships to keep his clients and write blogs to begin to establish himself as an expert in the accounting field. Some people have looked upon pioneers as the ones who get slaughtered, so they would rather be the settlers. The pioneering has been done. The groundwork has been laid. I think it’s proven that some form of social media will be here to stay, and the pioneers have shown that there are ways that your business can benefit from being a part of it, so be a part.
- Updated: October 10, 2024Originally Published: September 21, 2010
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category: Social Media Marketing Insights
- Tags: Social media, benefit, business owner, media, relationship, website
- Comments:
Mike Frey
Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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