There are all sorts of numbers being thrown out there as far as how many companies have implemented social media plans and strategies. Most numbers are probably a little inflated. It’s really going to come down to region and category. There are obviously some catagories that are more suited to social media right now, similar as to when the dot com boom was happening there were categories more condusive out of the gate to have a website than others. Today I think it’s safe to say most businesses have a website, and as the years go by I imagine that you’ll be saying the same thing about the fact most businesses are playing in social media of one form or another.
While the CPA feels that nobody wants to read about how his day was in the exciting world of accounting, there will come a time that he will find it beneficial to build relationships to keep his cliental as well as write blogs to begin to build himself as an expert in the accounting field.
Some people have looked upon pioneers as the ones who get slaughtered so they would rather be the settlers. The pioneering has been done. The ground work has been laid, I think it’s proven that some form of social media will be here to stay and that the pioneers have shown there is way’s that your business can benefit form being a part, so be a part.