Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Calculating the ROI for Community Development
Calculating the return on investment (ROI) for some business functions is challenging. The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent on the effort (the investment.) Yet, the ROI for many marketing, human resources, and community development activities is difficult to determine because it may seem…
5 Benefits Of Choosing An Advertising Agency
Advertising is becoming an increasingly important aspect of a digital marketing strategy. Businesses that solely rely on organic marketing strategies like social media and SEO are limited to how much of their audience they can reach. As a business owner, learning how to use advertising platforms like Google Ads, Facebook Ads, Instagram, and Pinterest is…
How Can a Small Business Get Started With A Marketing Services Company?
If done correctly, small business advertising can prove to be a marvelous tool to boost product sales, which directly translates to more revenue and success for any small business. Of course, getting started with it is not an easy task, and you may need the help of a marketing services company. Nonetheless, if used to…
Does Your Brand Have a Brand Book?
I’m not quite sure how I came across this hilarious post today from The Quietroom about their Santa brand book, but I’m glad I did — for several reasons. First (and most obviously) it’s hilarious! Having written some of these brand books myself, I have to say — this is the brand book I always wished…