Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
How to Write an Effective Radio Ad
Radio advertising can be an incredibly effective way to promote your product or service. However, with so many businesses competing for listeners’ attention, it can be challenging to create an advertisement that stands out. Here are a few of our tips on how to write an effective radio ad that will grab listeners’ attention and…
Calculating the ROI for Community Development
Calculating the return on investment (ROI) for some business functions is challenging. The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent on the effort (the investment.) Yet, the ROI for many marketing, human resources, and community development activities is difficult to determine because it may seem…
5 Benefits Of Choosing An Advertising Agency
Advertising is becoming an increasingly important aspect of a digital marketing strategy. Businesses that solely rely on organic marketing strategies like social media and SEO are limited to how much of their audience they can reach. As a business owner, learning how to use advertising platforms like Google Ads, Facebook Ads, Instagram, and Pinterest is…
How Can a Small Business Get Started With a Marketing Services Company?
Small-business advertising is a powerful tool for boosting product sales and driving revenue. However, we have found that many owners struggle to transition from “trying things out” to building a scalable engine. This is where a marketing services company becomes a vital partner in your journey toward success. Our team recommends viewing advertising not as…
Buy Local …Ramblings and Thoughts
There have been numerous ‘buy local’ campaigns over the past few years. Many of these campaigns have been economic-driven, as people have seen many long-standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread its philosophy of shopping locally. Last year, American Express had a great social media campaign…
The Groupon Effect
While there is plenty of debate over Groupon, this blog will not deal with “Does it train consumers only to buy things at 50% off?” but instead talk about one particular client we have who recently did a Groupon and their results. While many Groupons you see are for sexy businesses (your favorite places to…
Brand Book Tutorial: Does Your Brand Have a Brand Book?
I recently stumbled upon this hilarious brand book from The Quietroom about their Santa brand book, and I’m glad I did for several reasons. First and foremost, it’s funny! Having written a few brand books myself, I can confidently say this is the book I’ve always wished I could write—one that doesn’t take itself too…
Blogging-Like Eating Vegetables
I wouldn’t say I like blogging. I do find it a necessary evil today, no matter what business category you fall into. Blogging seems to lend credibility to who and what you do. It can make you an expert in the field that you work in. It adds excellent material to your website, tweets, and…
Building an Authentic Brand: The Power of Being Unselfish
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important, it has become even more critical in today’s digital age, where brands increasingly interact with their audience through social media platforms like Facebook and Twitter.…
Are You a Pioneer or a Settler?
All sorts of numbers are being thrown out there regarding how many companies have implemented social media plans and strategies. Most numbers are probably a little inflated. It’s going to come down to region and category. Some categories are more suited to social media right now; similar to when the dot com boom was happening,…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
