Blogging-Like Eating Vegetables
Welcome to the Pond—glad you’re here. For over 18 years, Paradux Media Group has helped real businesses tell their stories, grow their brands, and connect with their communities. From strategy to design, SEO to social, we bring heart, creativity, and hands-on expertise to every project we touch.
I wouldn’t say I like blogging. I do find it a necessary evil today, no matter what business category you fall into. Blogging seems to lend credibility to who and what you do. It can make you an expert in the field that you work in. It adds excellent material to your website, tweets, and Facebook posts. With RSS feeds today, it’s hard to argue against the benefit of blogs, although it still doesn’t make me like writing them.
I was reading about why certain people fail at writing blogs—you know, the ones that have to tell you the exact number of reasons why. This one was seven reasons why you wouldn’t succeed at being a blog writer. One of the reasons was, “You’re not analytical,” which is very accurate for me. I love to cook because I never have to measure. I cook from my heart and feel. I try to avoid baking because it is more of an exact science. I’m not one that school or reading ever came easy to. I struggled; what I’ve learned in my career, I’ve mostly learned the hard way. I am listening and learning from some of the best people I could find in advertising. While I don’t have a knack for reading, I have a gift for remembering all conversations and processing them in a way that I can use them. I had a conversation with a new friend who instructed me on writing blogs; he noticed that I was a talker (not hard to do after 2 minutes in a coffee shop) and advised me to call my Google voicemail and talk. I’ll then be sent the transcript of my conversation from Google voicemail, and I could then edit the transcript in a blog. I haven’t tried it yet, but if two months from now, my blogs are pouring out with the regularity of 3 per week, then Google voice mail may be the reason.
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