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I wouldn’t say I like blogging. I do find it a necessary evil today, no matter what business category you fall into. Blogging seems to lend credibility to who and what you do. It can make you an expert in the field that you work in. It adds excellent material to your website, tweets, and Facebook posts. With RSS feeds today, it’s hard to argue against the benefit of blogs, although it still doesn’t make me like writing them. Blogging-Like Eating VegetablesI was reading about why certain people fail at writing blogs—you know, the ones that have to tell you the exact number of reasons why. This one was seven reasons why you wouldn’t succeed at being a blog writer. One of the reasons was, “You’re not analytical,” which is very accurate for me. I love to cook because I never have to measure. I cook from my heart and feel. I try to avoid baking because it is more of an exact science. I’m not one that school or reading ever came easy to. I struggled; what I’ve learned in my career, I’ve mostly learned the hard way. I am listening and learning from some of the best people I could find in advertising. While I don’t have a knack for reading, I have a gift for remembering all conversations and processing them in a way that I can use them. I had a conversation with a new friend who instructed me on writing blogs; he noticed that I was a talker (not hard to do after 2 minutes in a coffee shop) and advised me to call my Google voicemail and talk. I’ll then be sent the transcript of my conversation from Google voicemail, and I could then edit the transcript in a blog. I haven’t tried it yet, but if two months from now, my blogs are pouring out with the regularity of 3 per week, then Google voice mail may be the reason.

About the Author:

Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

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1 Comment

  1. Mike Sansone on November 28, 2010 at 11:53 am

    What a great comparison on the cooking vs baking. I’m gonna use that one a few times.

    A cooking teacher once told me how “too much touch makes the meatloaf dry” – and true it is for writing too, as you share here. Just spill (and stir), hmm?

    I can hardly wait to “hear” your next post. My eyes (and ears) are ready and hungry:-)

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