Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

MarketingBUdget

Need to Cut Back Your Marketing Budget?

By Angela Peacor | March 24, 2025
At Paradux Media, we understand that when businesses need to tighten their budgets, marketing can often be the first place they look to make cuts. However, reducing marketing efforts without...
Marketing Measurement & Analytics | Marketing Strategy
TheKeytoSuccess

Defining Your Target Audience: The Key to a Successful Digital Marketing Plan

By Angela Peacor | November 25, 2024
One of the most crucial steps to take before creating a strategy or investing in online advertising is defining your target audience. Knowing who you're trying to reach and understanding...
Ideal Customer & Target Market | Marketing Strategy
Calculating ROI for Community Development

Calculating the ROI for Community Development

By Angela Peacor | January 23, 2023
Calculating the return on investment (ROI) for some business functions is challenging.  The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent...
Community Engagement | Marketing Measurement & Analytics
Modern Marketing Strategy

Avoiding FOMO in Your Modern Marketing Strategy

By Angela Peacor | May 30, 2022
In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let...
Marketing Strategy | Marketing Trends
What are the Limitations of Performance Marketing?

What are the Limitations of Performance Marketing?

By Angela Peacor | May 2, 2022
Performance marketing sounds like the ultimate in marketing endeavors.  The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words.  Performance...
Marketing Measurement & Analytics | Marketing Strategy
A Guide to Help Small Businesses Create a Great Annual Marketing Plan

A Guide to Help Small Businesses Create a Great Annual Marketing Plan

By Paradux Media Group | September 30, 2019
A great marketing plan is important for many small businesses to be successful. There are multiple parts to creating an effective marketing plan, which is why small businesses have to...
Marketing Measurement & Analytics | Marketing Strategy
why small businesses need more videos

Why Small Businesses Need More Videos

By Paradux Media Group | April 15, 2019
When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a...
Brand Building | Video Marketing
how to improve your google adwords roi

How to Improve Your Google AdWords ROI

By Paradux Media Group | July 30, 2018
There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google's long-running...
Marketing Measurement & Analytics | Online Advertising
Afford

How to Determine if Your Business Can Afford a Marketing Agency

By Paradux Media Group | September 10, 2015
Maintaining a competitive advantage is the lifeblood of any modern organization. In our experience, many businesses reach a plateau where their internal marketing efforts no longer generate the scalable momentum...
Agency Partnership | Marketing Strategy
TinIce

Is Your Marketing Strategy Skating on Thin Ice?

By Angela Peacor | February 25, 2015
Most entrepreneurs start their journey fueled by passion, a vision for freedom, and the drive to build something meaningful. You didn't launch your business to spend your weekends fighting malware...
Marketing Measurement & Analytics | Marketing Strategy
Are You Pre-qualifying Leads in Your Sales Process?

Are You Pre-qualifying Leads in Your Sales Process?

By Paradux Media Group | October 9, 2014
Lead qualification is one of the most crucial steps in any successful sales process. This ensures that your sales team is focused on prospects most likely to convert, increasing your...
Ideal Customer & Target Market | Sales Process
<span class="license">Image by <a href="http://myblogguest.com">My Blog Guest</a></span>

How To Harness The Power Of CRM Segmentation

By Sam Wright | January 2, 2014
In every small business, there's a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has,...
Customer Research & Segmentation | Marketing Strategy
The Benefits of Social Media Engagement

Let Us Not Forget What Social Media Is About: The Benefits of Social Media Engagement

By Mike Frey | July 6, 2011
While many of us in the agency and media business write and try to calculate a business's ROI in social media, let’s not forget the real benefits of social media...
Blue Sky Marketing (NOT!)

Blue Sky Marketing (NOT!)

By Tisha Oehmen | November 5, 2010
Remember when marketing seemed easier? We had unlimited budgets, no economic worries, and impressive television ads that wowed audiences. But those days of blue sky marketing are long gone. As...
Advertising Strategy