Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap. Here are three simple branding strategies you can start using today that will improve your brand and leave you looking like a hero.
Branding Strategies that Work
- Focus Internally – Even if your brand never meets the “light of day” in an advertisement, you can create a brand entirely by focusing on getting the entire team to deliver your brand promise for you. If your team can constantly deliver your brand promise each and EVERY time they interact with your customer, word will spread. Over time, you’ll be wildly successful.
- Guerilla Tactics – It always seem to be the way of it: the most unexpected places that we meet a brand are also the most memorable. What out of the box ideas can you generate that will present your brand in a way that will transform it from ordinary to extraordinary? The more off-the-wall but relevant, the more likely it is that you will transcend into memorability. So get creative!
- Consistency – It’s the most boring element of creating a brand. But the more consistent you can be about applying your brand in EVERY SINGLE externally facing moment, the more recognizable your brand will be. This strategy is really all about execution and the better you execute, the better your brand will be.
Ready to implement your Branding Strategies?
These three secret (and ridiculously simple!) branding strategies will help set your business on the path to success.
The best part about them? You can carry them out regardless of your position, your budget, or your authority. So what are you waiting for? Get busy implementing your brand today!