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3 Simple Branding Strategies that Work

Branding is the holy grail of marketing. Here are 3 simple branding strategies you can use to improve your brand today!

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Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap.  Here are three simple branding strategies you can start using today that will improve your brand and leave you looking like a hero.

Branding Strategies that Work

  1. branding strategiesFocus Internally – Even if your brand never meets the “light of day” in an advertisement, you can create a brand entirely by focusing on getting the entire team to deliver your brand promise for you. If your team can constantly deliver your brand promise each and EVERY time they interact with your customer, word will spread. Over time, you’ll be wildly successful.
  2. Guerilla Tactics – It always seem to be the way of it: the most unexpected places that we meet a brand are also the most memorable. What out of the box ideas can you generate that will present your brand in a way that will transform it from ordinary to extraordinary? The more off-the-wall but relevant, the more likely it is that you will transcend into memorability. So get creative!
  3. Consistency – It’s the most boring element of creating a brand. But the more consistent you can be about applying your brand in EVERY SINGLE externally facing moment, the more recognizable your brand will be. This strategy is really all about execution and the better you execute, the better your brand will be.

Ready to implement your Branding Strategies?

These three secret (and ridiculously simple!) branding strategies will help set your business on the path to success.

The best part about them? You can carry them out regardless of your position, your budget, or your authority. So what are you waiting for? Get busy implementing your brand today!


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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