Benefits of a Brand Camp
Having the courage to have these kinds of conversations with every member of the staff does a couple of very critical things for the new brand position.
- First–every staff member has been invited to be an owner in the new position. This allows each staff person to make it their personal mission to live the brand in ways that can never happen if the brand is simply introduced and expected to be embraced.
- The company has the ability to focus on living their brand before the community fully expects it. This gives the company valuable time to make sure that everything is in alignment and that customers and potential customers will feel the brand position the moment they walk through the doors.
- This gives the company a head start on making sure that their policies and procedures are in line for living the brand. There’s nothing worse than telling the world what they should expect from your business and then having a policy or procedure block you from being able to deliver it.
When the company is ready for this brand to be fully consumed by the community, they’ll be set up for success simply because they took the time to meet with every employee and to invite them help make the new brand position entirely their own.
The New Brand Position
We can’t wait to be able to share this new position for the company with you, but we’ll all have to wait until it’s ready. Until then, consider how a Brand Camp might help your company succeed.