Benefits of a Brand Camp
Having the courage to have these kinds of conversations with every member of the staff does a couple of very critical things for the new brand position.
- First–every staff member has been invited to be an owner in the new position. This allows each staff person to make it their personal mission to live the brand in ways that can never happen if the brand is simply introduced and expected to be embraced.
- The company has the ability to focus on living their brand before the community fully expects it. This gives the company valuable time to make sure that everything is in alignment and that customers and potential customers will feel the brand position the moment they walk through the doors.
- This gives the company a head start on making sure that their policies and procedures are in line for living the brand. There’s nothing worse than telling the world what they should expect from your business and then having a policy or procedure block you from being able to deliver it.
When the company is ready for this brand to be fully consumed by the community, they’ll be set up for success simply because they took the time to meet with every employee and to invite them help make the new brand position entirely their own.
The New Brand Position
We can’t wait to be able to share this new position for the company with you, but we’ll all have to wait until it’s ready. Until then, consider how a Brand Camp might help your company succeed.
- Published: February 13, 2015
- Author: Tisha Oehmen
- Blog: Finding Brand Blog, Paradux Media Group Newsroom: Company Insights
- Category:
- Tags: brand, Brand awareness, brand consistency, Brand Creation, brand identity, brand image, Brand management
- Comments:
Quacktastic Reviews:
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
Paradux helped build my business in all capacities. Without them, I would never have had the resources and ability to get so much accomplished –…
Mike, Tisha, and the team can build you anything you want for your company or small business. Very knowledgeable and easy to work with. They…
As a long-time client of Paradux, I can confidently say that their creative team is one of the best in the business. They consistently produce…
Always on time and and priced reasonably. Full service media company.
Always awesome to work with. Professional but comfortable environment which always produces the objectives of our projects. Never disappoints and always on time.