For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and get across a dynamic message.
You may ask yourself what good it might do for you to spend the extra money hiring on an outside b-to-b marketing company. Shouldn’t you just hire your own staffers, or (if you’re small enough) shouldn’t you just do it yourself, desktop publishing style, and spend just a little bit for printing? And what about these places that promise you a beautifully and professionally designed website for hardly anything other than some domain registration and hosting fees?
These and others like them are good questions, so let’s look at the answers to them.
Marketing companies specialize in marketing. Marketing is what these guys do. It’s what they think about, where their passion lies, what they research, what they practice. And, if they’re good they have worked with numerous other businesses across industries. This means for you that they have flexible, experienced, adaptable, and intelligent marketing minds.
If you do have an inside marketing staff, the staffers may be talented and creative but just how much diverse thinking and creativity for marketing ends do they have under their hats? They’ve spent all of their time with you thinking about your company. But marketing is creative, and creativity becomes strengthened by cross-pollination.
Marketing companies are hungry to give you the best service. Marketing professionals need to do high quality work for you so that they can be paid on time, but also so that they can hope for you to provide them with referrals and testimonials about how awesome they are.
Even if you have a inside marketing group, their motivation is to likely to be to keep their jobs and collect their paychecks. A professional marketing company has to constantly get re-hired, and must do the best work for you in order to earn its pay. Its focus is on providing you with the best service, not just hanging around for Friday.
You don’t have to pay a marketing company when you don’t need any marketing. If you have full time guys on board, you’re paying them even at times when you may not need to develop any new marketing campaigns or materials. You need to pay constant overhead to keep their department up and running.
When a marketing company sits down with you, if they don’t convince you that you need something now, from them, then you simply don’t lay out any money. Many businesses find outsourcing their b-to-b marketing does indeed help them keep business expenses down.
Consultants are good to have around. Marketing professionals who are focused entirely on the marketing business can be expected to come up with ideas that you won’t come up with. They bring their honed expertise as well as a greater measure of objectivity than you have to the table.
Marketing professionals can consult you on new and relevant directions to go in with your marketing. They can also help you decide if you need to change anything about or add anything to your current marketing materials. You are focused on running your business, and you likely don’t have the time or the energy that you would really like to have to invest in marketing efforts yourself.
Everyone needs to hear an objective voice from time to time.
You will know that you’re being competitive. If a b-to-b firm has worked with other companies in your industry, then they have some insider knowledge about what works and what doesn’t work so well for those other companies’ marketing efforts. They’re going to bring those same insights to the table to work with your company.
There’s a good possibility that your business can be made more efficient and more profitable by turning to a full-time multimedia marketing b-to-b specialist. Why not check some of these guys out and see what they have to offer you?