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How to Accept Guest Posts for SEO Without Losing Your Vision

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Photo Credit: swsalestalk.com
Photo Credit: swsalestalk.com

The vision that you have for your company, including your website and your blog, will change over time as things develop (both internally as well as in the industry). However, it’s important that you are the one growing and modifying your business in a way that you see fit. Allowing writers to guest post on your blog can threaten this if he/she does not understand the vision for your blog including subject matter, tone, and even reach. It’s important to ask yourself: How should someone accept guest articles and make sure that they are in-line with the vision you have for your business?

Steps to Accepting Guest Posts On Your Website

The first thing to understand is the intent of many guest authors you will speak with. In most cases, a writer will want to offer a guest post to your blog for SEO benefits. The more links that someone can earn for his/her website on other websites across the web, the higher his/her website will rank on a SERP for particular keywords. Another reason guest posting is so great for an author is because it offers visibility to for both the author and the website. In short: Most guest contributors are doing so for his/her own benefit—not yours.

Once you understand this idea, you can begin to follow a few simple steps to ensure that your allowing guest articles is going to be a good thing for your company:

1.     Specify who can contribute. Do not accept guest posts from everyone who is interested.

I always recommend not accepting guest posts from your direct competition. If it there is an opportunity for you to earn a guest post on the competition’s site then this might be okay in some instances; however it’s a good idea to still ask their author to write about a topic that you don’t offer at your company. For example, if your competition wanted to write about the benefits of workshops and workshops are not something you offer, this might work well. In any case, always make sure that guest posts are not promotional in nature (more about this later).

It’s also a good idea to only accept guest articles from someone who works for a well-known company or has valid credentials to show you. You want the guest articles on your site to be quality so that your readers will be impressed, and this involves telling a few guest bloggers “no.” You can put these restrictions in the guidelines.

2.     Have a strict set of guidelines.

Going off of the first point, you want to have guidelines for all those who wish to guest post on your blog or website. This is where you explain how your content keeps in line with the overall vision of your website. Explain what that vision is, and then give more detailed guidelines such as word count, how to send the article, whether or not you want article pitches or content first, etc.

3.     Make sure you have permission to make any edits you wish.

In your guidelines, make sure you add that you want permission to make any edits. If you make a lot of major edits, it is customary for you to email the author with the revised version and let him/her know this is how you plan to publish the article. If he/she doesn’t want the article published that way, no problem. You can move on to another contribution, and the author can send the article elsewhere (you do, however, waste a bit of time with the editing. Learn more in-depth about this issue here).

Are you the owner of a blog or website that allows guest contributions? How do you ensure that you don’t lose your vision? Let us know your story and your thoughts in the comments below.


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Amanda DiSilvestro

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for the professional SEO Firm HigherVisibility, a nationally recognized as one of the best local SEO companies.

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Comments

  1. Hi Amanda! Nice work you have here! I guess for me, as long as you know what you stand for with your own blogs then things will be fine, you won’t lose your own vision. Thanks! Kudos!

  2. Strike 3 Marketing is a powerhouse for all your design, development, marketing, and advertising needs We specialize in a start to finish approach that uses research and creativity to reach your target audience and build your brand We stay ahead of the curve by creating unique marketing strategies using interactive and traditional media More importantly, it is essential to be sure that your dollars are allocated appropriately in order to increase your ROI Strike 3 Marketing has a keen sense of providing top dollar service at a price you can afford in order to provide added value and maximize your bottom line.

  3. A strict set of guidelines is good here as anywhere else. And again, you can filter guest post. Just keep in mind that everything should be somehow related and connected. Cheers!

  4. I manage quite a few blogs so having clear guidelines is essential for me. I always look for a real person with authority. You don’t need to be an expert but you have to be somewhat active in social media and represent you. Helps to filter out the link builders.

  5. I always encourage bloggers to accept guest posts because I can be beneficial to both of the parties. However, picking the right blogger to do it can be tricky, so your article comes in handy. The part where you give yourself permission to edit anything in the post is vital, to my mind, in order to avoid any displeasures. After all, it is your blog. Thanks!

  6. I always encourage bloggers to accept guest posts because I can be beneficial to both of the parties. However, picking the right blogger to do it can be tricky, so your article comes in handy. The part where you give yourself permission to edit anything in the post is vital, to my mind, in order to avoid any displeasures. After all, it is your blog. Thanks!
    SEO Milton Keynes

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