As technology changes, so do the ways in which people interact and gather information. Technology has always had a great impact on businesses both large and small, and those smaller organizations who don’t embrace new technological advances are often left in the dust. But even though popular tech advances, such as smartphones and cloud computing, can be a key aspect to growing a business, there is also something to be said for traditional and time-tested forms of marketing, such as promotional products.
Promotional products have been effective at increasing the exposure of businesses and companies for the simple reason they are practical. For example, if the average person visits the refrigerator multiple times per day, and there is a magnet emblazoned with a company logo on it, the person is far more likely to retain this information for days or even months on end. That is a far more effective form of marketing than any print or online advertisement.
There is statistical proof that promotional products are effective as well. According to one study from Baylor University, promo products can wind up boosting response rates by up to 75%. Another study by Baylor suggests that customers who receive promotional products are 14% more likely to provide sales leads than those who receive nothing. And according to statistics put out by Exhibit Survey Inc., those customers who receive promotional products end up expressing more goodwill towards the company or business that gave them than those who receive nothing.
But there is an art to giving promotional products. One that, if mastered, can maximize response rates and be a key factor in business growth. Here are just a few tips to giving effective promo products.
Give useful promotional items
Key chains and plush toys are all well and good, but to truly increase response, businesses and companies want to give items that members of the target audience base will use in the business environment. Coffee mugs are good for this purpose, as they often sit on a desk for extended periods of time. Gym bags are also good promo gift ideas, as are golf-related items.
Underscore the message
For example, those in the computer business will find more success giving out thumb drives as promo gifts than knit caps. Every business and company should first and foremost look at what they do as well as their marketing message and design their gift-giving around these parameters.
Personalize promotional items
According to experts it is best to utilize a combination of company logo and recipient name. People love seeing their names on items, so a ballpoint pen with a potential client’s name as well as the company in question’s logo makes for a great and effective gift.
Go green, go American
These days, the popular trend has shifted more towards green items, especially if they were made in the U.S. Reusable grocery bags, American-made clothing items, aluminum sports bottles – these should all prove effective as promo gifts.
These are just a few things to keep in mind when considering the best strategy to implement regarding promotional items. Whether it is a letter opener or coffee mug, the right promo item can wind up with a client for years, and that is what all companies and businesses should aim for.