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The Effectiveness of Promotional Products

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As technology changes, so do the ways in which people interact and gather information. Technology has always had a great impact on businesses both large and small, and those smaller organizations who don’t embrace new technological advances are often left in the dust. But even though popular tech advances, such as smartphones and cloud computing, can be  a key aspect to growing a business, there is also something to be said for traditional and time-tested forms of marketing, such as promotional products.

Promotional products have been effective at increasing the exposure of businesses and companies for the simple reason they are practical. For example, if the average person visits the refrigerator multiple times per day, and there is a magnet emblazoned with a company logo on it, the person is far more likely to retain this information for days or even months on end. That is a far more effective form of marketing than any print or online advertisement.

There is statistical proof that promotional products are effective as well. According to one study from Baylor University, promo products can wind up boosting response rates by up to 75%. Another study by Baylor suggests that customers who receive promotional products are 14% more likely to provide sales leads than those who receive nothing. And according to statistics put out by Exhibit Survey Inc., those customers who receive promotional products end up expressing more goodwill towards the company or business that gave them than those who receive nothing.

But there is an art to giving promotional products. One that, if mastered, can maximize response rates and be a key factor in business growth. Here are just a few tips to giving effective promo products.

Give useful promotional items

Key chains and plush toys are all well and good, but to truly increase response, businesses and companies want to give items that members of the target audience base will use in the business environment. Coffee mugs are good for this purpose, as they often sit on a desk for extended periods of time. Gym bags are also good promo gift ideas, as are golf-related items.

Underscore the message

For example, those in the computer business will find more success giving out thumb drives as promo gifts than knit caps. Every business and company should first and foremost look at what they do as well as their marketing message and design their gift-giving around these parameters.

Personalize promotional items

According to experts it is best to utilize a combination of company logo and recipient name. People love seeing their names on items, so a ballpoint pen with a potential client’s name as well as the company in question’s logo makes for a great and effective gift.

Go green, go American

These days, the popular trend has shifted more towards green items, especially if they were made in the U.S. Reusable grocery bags, American-made clothing items, aluminum sports bottles – these should all prove effective as promo gifts.

These are just a few things to keep in mind when considering the best strategy to implement regarding promotional items. Whether it is a letter opener or coffee mug, the right promo item can wind up with a client for years, and that is what all companies and businesses should aim for.


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Comments

  1. I completely agree with you. People become more familiar with things that they often see. I also think that t-shirts are an excellent item to use as a promotional product.

  2. Even if this is the 21st century already, I think promotional products like leaflets, t-shirts, ref magnets, pens, and flyers are very effective for spreading the word about a product’s existence. In the end, the fate of a business is in the hands of consumers and how well the entrepreneur or business runner handles his business venture.

  3. I definitely agree that promotional products should be useful items. I’ve had this shirt that was given to me as a promotional item and I’m still using it at home. Free clothes! Who wouldn’t want that?

  4. With the change in technology, there is a lot of change in the ways products are promoted. People are not afraid to try new and experiment with promotional products. It is good to use a blend of both traditional and modern ways. Thanks for sharing this info.

  5. This is really true! While any item can be used as a promotional product, yet there are those that can really work best for the purpose. Hence, it is important for businessmen to go for products that can best promote their business.

  6. As per the global market strategy there are many promotional activities. The way of approaching your business for the target audience will improve the strategy and build the public awareness. As compared to the new technology we have improved many features for promoting any business in this world.

  7. The promotional items are effective tool of promotional business in internet marketing. Promotional items are the important part in any promotional activity plan. Promotional items play vital role in successful promotional business. There are many ways you can market by these promotional items. Many uses will be happen with these promotional items.

  8. Nowadays these internet marketing promotions are going to boost the market environment with the effective response. Whichever the business either small or big the promotional products will plays a major role for any business.

  9. Promotional Products are given away primarily to create and sustain interest in a company’s products and services. This is a key and promotional products are the most effective relationship drivers yet known. Wholesale promotional items remind your customers of your brand so that when they need your product.

    • For attraction and retainign cusomer with effective terms of business awareness these products are distrubuted and supplied. As part of interaction with the new customers these products will represents the wealth of information and catches for new deals.

  10. Hi,
    I found this post is very helpful to me and newbies on promotional products. I am very glad to share your post within my blog. And i hope this blogs explores well in-depth of information on promotional products.

  11. As per their information most of us people should know about the promotional products but they don’t know how to utilize this promotional products to promote their business. I hope now the above post should give a clear ideas on promotional products durability and usability.

  12. Yes its totally right, the promotional products are having a great demand products among the others in the market and it plays a vital role in promotional business and it leads to give more good deals from the customers, which leads to increase our business revenue more..

  13. Promotional products are increasing their demand day to day, from origin it had more fan followers..Mostly people should want to get these promotional products for their personal and business purpose, because it can increase their brand identity and act as a best promotional advertising of a business.

  14. As pens are the daily use writing materials promotions can be much easier and beneficial on them. Because they are easy available at online stores as well as in the market. While Printing company’s name and logo would be the good idea for getting publicity at no cost.

  15. I think that In general, t-shirts, hats and also pens are classified as the almost all generally distributed discount goods, and so we might assume they’re the best.

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