Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Do You Have a Website?
71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…
What Will the Musk Buyout Mean for Twitter Advertising?
Twitter has been an interesting social media platform. While Twitter says there are currently about 486 million account holders worldwide, their latest earnings report shows only about 238 million of those are active daily. This is a small share compared to another popular social media platform, Facebook, with about 1.93 billion accounts active daily. Yet…
Do You Need a New Logo?
For many companies, a logo feels like the keystone of their brand. It’s easy to get into a rut and think that a new, snazzier logo might drum up more business and improve profitability. Yet, if you haven’t changed your logo in decades, it may be past time to update it or create a new…
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand’s visual and messaging standards, ensuring that all brand elements are used coherently and effectively across various platforms. https://youtu.be/AW3sWNwEstY Creating a solid…
Putting and Advertising Both Can Drive You Nuts
Many life comparisons can be drawn to golf; advertising is one. I am happy with most of my golf game; my ball striking has never been better, and lessons from our pro certainly helped with that. Last year, I began to lose confidence in my putter. It started with the club championship last fall and…
Is Your Brand Listening? The Key to Improving Brand Communication
One of the most important aspects of improving brand communication is the ability to truly listen, a skill that can be challenging to master. We often want to jump in and respond to criticism, but by fully understanding the feedback, brands can make meaningful changes that resonate with customers. Listening allows you to meet customer…
Starbucks Without Limitations: A Bold Brand Evolution Strategy
By now, you’ve probably heard that Starbucks has introduced a new logo, moving into the realm of iconic brands like Apple and Nike—a logo without words. It’s a bold move that few companies have the brand equity to pull off. However, given Starbucks’s significant market share and global presence, they are positioned better than most…
Separation of Personal Page and Business Page Like Separation of Church and State
A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their pages talking about their business, sharing the links from their business, and then asking me to ‘Like’ their business page. Why? You’re filling me in with all…
How the Marketing Landscape has Changed for 2011
The marketing landscape is changing quite rapidly these days. If you’re still advertising the way you were in 2009, you’re missing some valuable opportunities today, and more importantly, you’ll miss significant opportunities as we move into 2011. The trends of 2010 in blog-land this week are an essential marker for understanding how our marketing worlds…
Facebook Profile Management: Balancing Personal and Professional Lives
The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to the Facebook profile management last night. Upfront and center when you go to someone’s page is a short bio announcing to the world where you work, where you studied, where you…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field, I can’t help but think of the comparisons they make with social media. Some traditional football fans and writers complain that their offense is gimmicky…
Maximizing the Impact of Small Business Saturday: Strategies for Business Owners
Have you heard of Small Business Saturday? It takes place on the Saturday after Thanksgiving, highlighting the importance of small businesses in our communities. Since its launch, Small Business Saturday has become vital to the holiday shopping season, encouraging consumers to spend their dollars locally instead of solely at big-box stores. The concept is simple:…
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a national brand marketer. During our conversation, I was struck (again) by the sameness and, simultaneously, the differentness of branding a national vs. local brand. At its core, branding is about developing a message and sticking to it. That is the…
Visual Identity on a Budget: Strategies for Small and Mid-Size Companies
Building a visual identity on a budget doesn’t mean compromising quality. A strong brand presence is crucial for small and mid-sized businesses, but significant branding initiatives can be costly. Fortunately, there are ways to achieve professional results while staying within budget. Stand Out in Your Industry Your visual identity should make you distinct. Avoid imitating…
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow, it will be because of the smaller local businesses. Big brands are paving the way, which makes sense since social media is more popular in larger markets. The next phase will take place in the…
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, they are afraid of what they don’t understand or of change. To go beyond five, you are just reaffirming to someone who believes in what you are talking about, and…
Social Marketing: Why it matters.
We do believe that social media and social marketing have radically altered advertising. We believe social media can level the playing field between Madison Avenue and local business owners. It’s not a fad; the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change three…
