For February 2022, the Bureau of Labor Statistics reported the nation’s average unemployment rate dropped to 3.8%. Low unemployment means it is more difficult for companies like yours to find the qualified candidates needed to fill open positions. If you take a walk through your downtown streets or visit the local shopping mall, you’ll see… Read More
Marketing Strategy
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why it Makes Sense for You to be a Thought Leader in Your Industry
Thought leadership may be one of the newest popular buzzwords in business strategy. It’s somewhere up there with “lean manufacturing” and “influencer.” What is thought leadership, and is it really that important for business owners? Thought leaders are the go-to people in their field. For example, if you’re looking for ways to better lead and… Read More
Do You Know How You Stack up to the Competition?
Philip Kotler described the importance of understanding the competition with his quote: “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” To outperform your competition, you need to understand them. If you haven’t performed a competitive analysis recently, now is the perfect time to… Read More
The Power of Collaboration
Collaboration is perhaps one of the most unused strategies for achieving success, likely due to our upbringing. In elementary school, we’re taught to work independently, not to cheat by asking someone else for the answer, and every student is tested independently. Later in life, “group projects” surface, yet those are often an abysmal failure, with… Read More
Achieving Holiday Sales in Unprecedented Times
If you’re unaware of the holiday product scarcity concerns raging throughout American consumerism right now, you must be living in a cave. It seems you can’t turn on the television or scroll through social media without hearing talk about empty store shelves, delivery delays, and backordered inventory. As of the beginning of November, Amazon Prime… Read More
Convert Your Website into an Online Experience in 2022
Why does your business have a website? The answers from business owners vary greatly: “So customers can find us.” “To provide basic information like location and hours of operation.” “Because every business needs a website.” “To help customers learn about our products and services.” Regardless of why your company first published its website, the reasons… Read More
Are You Optimizing Your Company Values?
The fact that Disneyworld is celebrating its 50th-anniversary in 2021 brings a bit of sadness to me. All those balloons, fireworks, branded anniversary costumes, and television specials all remind me that it’s been 25 years since I worked at Disneyworld during their 25th-anniversary celebrations. With that in mind, I thought it would be apropos to… Read More
Do Customers Really Need to See Your Message Seven Times?
You likely remember this advice because you’ve heard it so many times–a person must hear a message seven times before it fully registers with them. Is this true? What’s the big deal about “seven”? The number seven has significance for humans. Not only are there seven wonders of the world, seven seas of the world,… Read More
Is a Chatbot Relevant to My Business?
A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few years ago. In 2016, only about 5% of companies used them, but by 2017 another 32% of companies were beginning to plan for implementation. These… Read More
Are You Uncovering the Right Problem to Solve?
Consider this common business situation. The past two quarters’ profitability numbers came in far lower than projected. Management is called into a boardroom for a special marketing strategy huddle. The question on the whiteboard is: “What are three products we can introduce in the next 30 days to increase profits by 20%?” Managers accept this… Read More
Ready to Take Flight in 2021?
2020 threw us all for a loop. Businesses big and small were hit with challenges from the growing pandemic that no one anticipated. Many larger corporations had financial reserves to weather the storm, small and mid-sized businesses continue to be the hardest hit. While we don’t anticipate an end to the challenges caused by the… Read More
Is Your Team Ready to Fly? Make Sure Your Marketing Plan Shows Them the Way
Just as ducks flock together to reach a specific destination, your team needs a marketing plan to align their efforts to achieve your company’s goals. When you work with a marketing agency like us, we’ll help you and your team come together to create a plan designed specifically for your organization’s needs. Components of most… Read More
Tips for Making Your Kickstarter Campaign a Success
Do you have a novel idea for a product or service? Need to figure out how to get your invention into production? A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform. Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More
Small Business Tips for Surviving Coronavirus
The Coronavirus pandemic that has swept across the globe is starting to have a major impact on small businesses. Most recently, many States have decided to shut down restaurants and bars across the country in an effort to prevent any further spread of the virus. If you have found yourself impacted by the Coronavirus and… Read More
A Guide to Help Small Businesses Create a Great Annual Marketing Plan
A great marketing plan is important for many small businesses to be successful. There are multiple parts to creating an effective marketing plan, which is why small businesses have to figure out what they would like to accomplish. With that being said, here is a guide to help small businesses develop a great annual marketing… Read More
Marketing Manager vs Advertising Agency
Many people do not know the difference between a marketing manager vs advertising agency. Marketing managers are usually in-house professionals who make their living by handling the marketing and advertising needs of their employer. They seek out various types of information, balance internal needs and budgets, pay attention to what competitors are offering, and stay… Read More
Advantages of Using an Advertising Agency
For small-to-mid-sized businesses to grow in a tight economy, it is critical to differentiate from the competition. One of the most important routes to being unique is through advertising. An advertising agency can work with any size business to generate an advertising campaign that garnishes branding and help create a name. Advertising agencies are highly-specialized… Read More
Content Marketing Strategy
An Effective Marketing Strategy for Small Businesses In the current digital marketing world, content marketing is among the most effective tools used for creating a connection with the target audience. Top business brands mainly rely on marketing agencies to revamp their marketing strategies to international standards and stay organized. Why Prefer Content Marketing Strategy? It… Read More
What Marketing Is All About
The word marketing conjures up all sorts of images in people’s minds. Many think of marketing as the promotion and sales of products and services. But its much more than that. Marketing also includes raising consumers awareness of companies and brands, their backstory, staffing, philanthropic work and all they have to offer. Marketing companies can… Read More
Is Radio Advertising Right For My Business?
There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the advantages of digital media and quickly hopped on the bandwagon. However, they were soon to find out that traditional advertising still had a place in… Read More