Advertising with Instagram makes a lot of sense. Instagram is quickly becoming the most used social media platform around. Yes, it’s owned by Facebook, but its popularity continues to crush the likes of Snapchat, Twitter, and Pinterest. As a business owner, it’s important to make sure you’re a part of the digital conversation. One of the best ways to do this is through the use of an active Instagram account. If you’re hesitant about diving into the picture-based app, consider these six reasons why it’s a wise idea.
1. You can actively engage with potential customers.
Digital marketing is incredible because it’s a perfect way to interact with your customers. It’s also a great way to interact with potential customers. When companies used to shoot commercials, they were able to showcase products. Thanks to social media platforms, companies can immediately know what their customers think. When you post a picture and get comments, you can easily respond, answer questions and handle customer service issues.
2. You can offer valuable information.
Instagram has an amazing section called Instagram Live. It gives users the opportunity to go live and talk about anything. Because so many people love video content, users that consistently go live tend to get traction with the algorithms. Write down a list of topics that you’d like to discuss and make sure they’re relevant to your business. As you share the content each time you go live, people will be able to get a better understanding of the value you and your products bring to the marketplace.
3. Advertising costs are relatively inexpensive.
A commercial can easily cost thousands of dollars to produce. If you’re a small company and you’re just starting out, you can use $5 each day and invest in the Instagram ad program. if you’d like to run a campaign for 10 days, you can run a $5 for ten days and grow from that point.
4. It’s a scalable platform.
Just like you can use $5 and learn how to create an effective ad campaign, you can scale that. Once you perfect the $5 campaign, you can add another $5. As you invest more money and work the algorithms, you’ll be able to earn more profits.
5. You can automate the process.
If you can’t see yourself scrolling on Instagram to promote your products, automate the process. Utilize the services of a marketing agency or an advertising agency. Just make sure that they have a specialized skill set with social media campaigns.
6. You can choose what you want to produce.
If you love beautiful pictures, word graphics or a mix of both, you can run a solid Instagram campaign. If you’d like to focus more on minute-long videos and more video production, there’s room for that as well. It’s a diverse platform that allows for many types of content creation and digital marketing strategies.
Instagram shows no signs of slowing down. As new platforms emerge, the staff at Instagram continues to reconstruct the app to accommodate new changes. They’re running a tight, competitive ship at Instagram. They remain innovative and always stay ahead of the curve. Knowing this, it’s a good platform to use for business growth. If you’re interested in creating an effective business brand on Instagram, give us a call as we’d love to help you achieve this goal.