Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign.
Small businesses need great social media marketing campaigns just as much as big businesses do. However, small business owners are often unclear on how to proceed when it comes to small business social media. While large companies and conglomerates tend to have a strong presence on just about every social media platform, many small businesses don’t have the time or funds to follow such a comprehensive marketing strategy.
While you don’t need to have a presence on every single platform, there are some that are absolutely crucial. Here are the top social media platforms for small businesses.
Social Media Platforms To Consider
If a small business could only have a presence on one social media platform, it would be Facebook. Facebook is preferential to other platforms for many reasons. First and foremost, it’s more localized. People are more likely to create networks based on proximity, whereas Twitter or YouTube users are likely to form connections that have nothing to do with location. Furthermore, Facebook has a certain amount of trust attached to it, since people and brands tend to comment under their real names. An endorsement from a real person is preferential to one from an anonymous screen name.
The key to success on Facebook is consistency. People tend to forget about brands unless they post frequently. This doesn’t mean that you should bombard your customers with nonstop ads; in fact, this type of Facebook strategy can be detrimental to your marketing goals. Instead, you want to post interesting content frequently and encourage discussion on your page. When you do this, you create excitement and enthusiasm for your brand.
Instagram doesn’t have the same localized appeal as Facebook, which will be discouraging to marketers who are looking to focus on niches and demographics. However, it’s crucial that you don’t count Instagram out. When it comes to social media, this is the second most popular platform on Facebook. Not everyone has a Twitter or YouTube account, but just about all social media users have a presence on Instagram.
They key to Instagram popularity is similar to Facebook popularity. While it’s essential that you post consistently, you don’t want to bombard your audience with content that’s purely advertorial. However, Instagram users do tend to have a slightly higher tolerance for content meant to market than Facebook users. If you want to promote a specific coupon code or promotion, Instagram is the place to do it.
Small Business Social Media Marketing is Challenging, But We Can Help
If creating a social media marketing campaign for your business feels like an overwhelming task, we can help. Paradux Media Group has experience helping small business owners in the Southern Oregon area take their companies to the next level with smart social media campaigns. Contact us today to discover what we can do for your brand.