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Advertising in 2018 Trends, Tips and Techniques

Advertising In 2018: Trends, Tips, And Techniques

In today’s world, many business owners realize that understanding advertising trends in 2018 can play a crucial role in helping their organizations thrive. Whether your goal is optimized conversion, more industry influence, or enhancing the type and extent of your communication with customers, it’s important to realize that learning more about the sphere of marketing… Read More

how to improve your google adwords roi

How to Improve Your Google AdWords ROI

There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google’s long-running pay-per-click (PPC) advertising platform. Using it, you can display custom ads in Google’s search results, Gmail, and other properties when someone searches for one of… Read More

How do digital ads work

How Do Digital Ads Work?

The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your company is thinking about how digital ads work and incorporating this type of advertising into your overall strategy, here are five reasons why they may… Read More

Why Use Facebook Advertising

Why Use Facebook Advertising? (Infographic)

Few media platforms allow you to be laser-focused, and there certainly isn’t a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply cannot overlook advertising on Facebook. The most important reason for a business to have and manage… Read More

online marketing stategy image

Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a… Read More

social media marketing

The Top Social Media Platforms for Small Businesses

Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign. Small businesses need great social media marketing campaigns just as much as big businesses do…. Read More

Online Marketing Campaign

Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm

A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in… Read More

long-tail-search

What Is Long Tail Search And Why You Should Focus On It

The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons… Read More

What is PPC Marketing

What is PPC Marketing?

  PPC marketing is considered the most popular technique for advertisement utilized by various sites on the web. PPC marketing may also be termed as cost per click, pay for position, or pay for performance. However, whatever the term used, PPC marketing is the online advertiser’s preferred medium for marketing products and services to online… Read More

facebook retargeting

Facebook Retargeting Digital Marketing

Is your business utilizing “remarketing” tools as part of your marketing plan? This method is also referred to as, retargeting, “it is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.”… Read More

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6 Crucial Tactics for Small Business Success in 2015

Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More

Social Media Privacy and Advertising

Social Media Privacy and Advertising

Video Transcript Hi there.  How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would… Read More