Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance marketing describes specific marketing tactics designed to achieve goals—defined as clicks, conversions, leads, bookings, purchases, etc. It’s about attaining direct results tied to specific marketing… Read More
Pay Per Click Advertising
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
A Healthy Online Marketing Diet Shouldn’t Rely on Cookies
Google has discussed upcoming changes to and discontinuation of the use of third-party cookies within its widely popular browser, Chrome, for quite some time. Cookies are little bits of data that a website places on a visitor’s computer that allows it to track specific information. There are many kinds of cookies, and some are responsible… Read More
Changes to Advertising on Facebook
The magic of advertising on Facebook has long been attributed to the use of Facebook pixels. Website developers for a company add a Facebook pixel to their site’s coding, and the pixel records visitor’s behavior on the pages. Technically, the pixel adds a cookie to the user’s internet browser that communicates information back to the… Read More
How Geofencing Marketing Strategies Work
Are you thinking about building a geofence around your business? It sounds pretty techy, but it’s really quite simple. Geofencing uses GPS technology to identify mobile device users that cross over into a predefined zone. In essence, it’s building a “virtual fence” around a location. This was a really exciting marketing tool when application-based phones… Read More
How the Third Party Cookie Phase-Out Affects Your Marketing Strategies
Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are. Unbeknownst to many consumers of the Internet, every visit to a website likely results in baking a dozen or more of these “cookies.” Recently, much attention has been placed on how browser companies are disclosing, collecting, storing, and sharing… Read More
Tips for Making Your Kickstarter Campaign a Success
Do you have a novel idea for a product or service? Need to figure out how to get your invention into production? A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform. Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More
Internet Marketing For Your Business
The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use these search engines like Google don’t scroll past the results on page one, which means that you should do everything in your power to get… Read More
How to Effectively Use Digital Banner Advertising
In our modern day and age, it is important to understand the ins and outs of banner ads and digital marketing. If you are running a business and not taking advantage of this form of advertising, it will be difficult for you to keep up with your competition. Digital banner advertising is a very effective… Read More
Advertising In 2018: Trends, Tips, And Techniques
In today’s world, many business owners realize that understanding advertising trends in 2018 can play a crucial role in helping their organizations thrive. Whether your goal is optimized conversion, more industry influence, or enhancing the type and extent of your communication with customers, it’s important to realize that learning more about the sphere of marketing… Read More
How to Improve Your Google AdWords ROI
There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google’s long-running pay-per-click (PPC) advertising platform. Using it, you can display custom ads in Google’s search results, Gmail, and other properties when someone searches for one of… Read More
How Do Digital Ads Work?
The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your company is thinking about how digital ads work and incorporating this type of advertising into your overall strategy, here are five reasons why they may… Read More
Why Use Facebook Advertising? (Infographic)
Few media platforms allow you to be laser-focused, and there certainly isn’t a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply cannot overlook advertising on Facebook. The most important reason for a business to have and manage… Read More
Making the Most Out of Your Online Advertising Budget
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a… Read More
The Top Social Media Platforms for Small Businesses
Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign. Small businesses need great social media marketing campaigns just as much as big businesses do…. Read More
Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in… Read More
What Is Long Tail Search And Why You Should Focus On It
The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons… Read More
What is PPC Marketing?
PPC marketing is considered the most popular technique for advertisement utilized by various sites on the web. PPC marketing may also be termed as cost per click, pay for position, or pay for performance. However, whatever the term used, PPC marketing is the online advertiser’s preferred medium for marketing products and services to online… Read More
Facebook Retargeting Digital Marketing
Is your business utilizing “remarketing” tools as part of your marketing plan? This method is also referred to as, retargeting, “it is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.”… Read More
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More
Social Media Privacy and Advertising
Video Transcript Hi there. How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?” I thought it would… Read More