Instagram has been growing steadily since it was launched. Statistics from 2016 indicate that it had close to 500 million active users who were interacting every month. With close to 70 million pictures shared each day on the platform, it makes sense for you to utilize Instagram for business digital marketing purposes.
The main reason why Instagram has had explosive growth is due to the use of visual images on its platform. Your brain can quickly process information when it is put into picture form. In fact, visual images are processed at a rate 60,000 times faster than text. With that in mind, your small business should post images that engage an audience and target customers. You can communicate your brand’s message by incorporating motivational quotes, business advice and personal pictures that resonate with your user base. Engagement is key and should reflect the personality of your organization.
Another reason why Instagram has quickly become a popular social media site is due to its clean platform. There are no areas to post spam links or other hashtags. Many individuals just enjoy looking at beautiful images. This platform attracts those users. There’s only one spot for a clickable link and that’s located on your bio page. With no blue hyperlinks to distract your audience, it is important to use strong call to actions throughout the images, comments and your bio. Instagram gives you 150 characters to use in your bio section, so you’ll want to take advantage of that with an engaging call to action that grabs their attention.
Instagram is primarily used on smart devices such as tablets or mobile phones. This is driving users towards interactions that are focused more on real-time mobility. Users generally snap photos of their experiences as they occur and interact with others who are doing the same. This encourages an increase of interactivity. One key to success on Instagram is to post on a regular basis. It just makes sense that more posts will have a greater chance of connecting with your audience. It is suggested that you post around 5 to 10 images each day and include a few hours between each time that you post.
Targeting the Future
Using Instagram for business marketing is a great way to target the age groups between 18 to 49. Over 50 percent of users fall into the 18 to 29-year-old age range and about 30 percent of the users are 30 to 49 years old. This means that if you want to target millennial users and the next generation then this is a perfect opportunity for creating brand awareness. Hashtags are a powerful way to create this awareness. You’ll want to create a caption before you post your photo and then attach creative hashtags in the comments section after you have done this. This allows your images and content to be found by a user that may not be familiar with your brand. Hashtags work like search terms and lead users to the content that is associated with specific hashtags.
Give us a call to get started with your Instagram for business digital marketing campaign. We’d be happy to answer any questions.