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A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns

The right digital marketing images for your company's campaign can pay huge dividends. Over 65 percent of all people are visual learners.

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Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to think about your graphics very carefully.

There are several different visuals that you can use in your digital marketing campaign. The old saying that a picture is worth a 1,000 words is definitely true, but you need to choose the right type to meet your needs.

Choose Powerful Digital Marketing Images

If you have ever gone to a website and found a long block of text without any images, then you probably quickly left the site. If you are not using powerful images, then your potential customers are doing the same thing. In fact, research shows that websites using amazing images receive 94 percent more views.

It can be very trying to choose the right images, but keeping some important tips in mind helps:
• High pixel
• High Resolution
• Related to your brand’s image
• Encourages the viewer to take action
• Unique
• Makes an emotional impact

Above all else, it is essential that your images be high quality because people view them as an extension of your brand. Seeing a low-quality image is an instant turn-off to potential customers.

Create Videos

One of the most powerful ways to sell a product is to show how your product helps a potential customer solve a problem. More customers than ever before are searching on YouTube to find videos related to a problem that they are experiencing. High-quality videos are an outstanding way of doing this because they let the customer see the product in action. Since you are creating a video, it is easy to let the viewer know what sets your product apart from your competitor’s product. In fact, websites using videos have an 84 percent higher conversion rate.

There are many different types of videos that you can use including:
• Explainer videos
• How-to videos
• Behind-the-scene videos
• Customer testimonial videos

Regardless of the type of video created, make sure that it is high quality as it represents your brand.

Infographics

If you need inbound links to your site, then creating outstanding infographics can be a great marketing tool as research shows that infographics can increase your inbound links by up to 300 percent. They are also a powerful way to share information with potential customers that is hard to tell in words. Make sure that each infographic that you create is powerful by choosing the right colors, fonts, and shapes. You also need to double-check the accuracy of your data. Make sure to proofread every word on an infographic very carefully.

Memes
"Your culture IS Your brand." - Tony Hsieh, Zappos
“Your culture IS Your brand.” – Tony Hsieh, Zappos

A meme is a powerful marketing tool because it combines a humorous photo with a caption. They are particularly powerful for businesses who are using social media marketing because of the number of shares that they can illicit introducing your brand to new customers as they make their way around the internet. The best ones can invoke powerful emotions in viewers leaving them ready to buy.

A picture is definitely worth 1,000 words when chosen correctly. Let Paradux Media Group help you today.


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Paradux Media Group

We are Paradux Media Group, and we are not your regular ad agency. We are a unique combination of strategists, planners, designers, and writers. We are the people you call to launch a brand. To create a promotion. Or to put you on the first page of Google. Specializing in advertising, branding, website design, and social media management, Paradux Media Group gives you the integrated resources you need in today’s changing business environment.

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