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How To Use Hashtags In Each Social Media Platform

We say that Hashtags make it possible to create searchable terms or put more emphasis on a word or phrase. Read on for my take on hashtags.

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Here is how Wikipedia defines the #Hashtag:

A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as they appear in a sentence, (e.g., “New artists announced for #SXSW2014MusicFestival”)[2] or appended to it.

We can say that Hashtags make it possible to create searchable terms or put more emphasis on a word or phrase. My take on hashtags are that they are a great tool to use in marketing and branding, and should be used differently in each social media platform and differently for each business. Not all industries and platforms are the same.

Hashtags on Different Social Media Platforms:

how-to-use-hashtags-in-social-mediaTwitter: Where it all began. Using #hashtags in your Tweets expands your message to new people as the hashtag puts your content in that searchable conversation. Tweet during ‘live’ events using the hashtag, create a hashtag for your own business #JeepLid, or from a Air conditioner company,  it’s #Hot outside is your #AC keeping you cool inside?. Another great use of the #Hashtag in twitter is to localize conversations and target the geographical area that is important to your business or brand #InBend. I would recommend using no more than two hashtags in each tweet when relevant.

Instagram: Though Instagram is an image-driven site, hashtagging is common practice and some instances you’ll find it like #Hashtagging on steroids. Because Instagram is image based using multiple hashtags won’t clutter the message because most people or engaged with the image being the message and not the post. I find if you want to overdue hashtags, this would be the platform that is much more forgiving.

Pinterest: Unlike on Instagram, captions aren’t often read on Pinterest. Text on the image is what counts for pin-ability, but adding hashtags and text in your captions is key for search-ability. Pinterest is a platform where redundant and crammed hashtags are okay and will work. Like with any social media platform engagement is most important and you’ll want engagement on your boards, so keep a coherent sentence or two before tacking on some relevant, search-friendly hashtags.

Facebook: Though you can now search hashtags on Facebook, proceed carefully as a large portion of the Facebook audience is still unaware of the use and function of the Hashtag. While you can increase reach by using hashtags; ie. trending topics,  hashtags have yet to become fully embraced on Facebook. My advice is to use only one hashtag per post and only use when relevant. I wouldn’t use them in more than 20% of my brand’s posts.

Google+: Google+ unlike Facebook is a hashtag-friendly place. When using #Hashtags on Google + use them when they serve a productive purpose. Nobody’s #wants to #wade through a #sea of #hashtags as #ThisCanJustBeAnnoying.

If you want to learn a little more about #Hashtagging you can watch this skit from SNL with Jimmy Fallon and Justin Timberlake.


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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