The swift and decisive move by search engines to enhance their search experience and tailor it even more towards individual needs should come as no surprise. This is, after all, the fast and furious world of the web and its ever increasing number of social-networking sites.
Twitter and Facebook are fast growing and popular, with Bebo, MySpace and Plurk also well known and trendy cyperspaces to meet friends, blog and share a wide range of media. Data from such shared communications is often protected by a never-ending range of privacy settings. But for some people, sharing a photo, status or likes and dislikes publicly is all part of the fun.
The latest development now sees search engines teaming up with social-networking sites to create what is known as social search. They aim to enhance and personalise their services by using this publicly shared data.
By working with Facebook and Twitter, search engines such as Google, Ask and Bing are able to provide their users with far more detailed search results. More to the point, the search and the search results can provide a more personal and tailored response to a searcher’s requirements.
For example, if Facebook users enable their public-search options, Bing can return results that are based on the ‘likes’ of a Facebook friend. Similarly, Google has teamed up with Twitter and now includes relevant tweets within its search results.
For many, these options will be an interesting, if not necessarily useful way of searching for information on the internet. However, where it leaves SEO companies is another matter.
SEO (Search Engine Optimisation) companies are specifically focused on enhancing and improving the visibility of a web page or site using search-engine results. However, although these companies are of experienced and used to working with search engines, they are now starting to assess the potential and the impact of searches based on social-networking data.
With those in the know asking whether they should or will need to change their approach, it seems inevitable that SEO companies will in fact form an important part of this digital evolution. Search engine optimisation is always moving and shifting, its dynamic nature a defining element of competitive online business.
For an SEO company, it’s a case of getting a client to the top of the results list. It has to use all methods available to then make sure they stay there. In the light of the development of social search, the process used to achieve such goals will need to shift a little.
As new networking sites and new applications within these sites develop, effective ways of working with and managing the associated data will need to be found. Staying on top of developments such as these and working with social media will certainly be crucial.
Crucial not only to successful results, but to a loyal and large client base that recognise an affordable, cheap SEO agency with in-depth knowledge, effective application of such knowledge and the ability to understand where and when the tide will turn next.
Innovation on the part of search engines must go hand in hand with the development of affordable and effective SEO techniques. A reliable and cheap SEO agency must be ready with new ideas that see their business take a greater role in the enhancement of a client’s reputation as well as their rank.