The answer to that question may surprise you. If a blog post has been created based on a keyword or a key phrase then essentially you have an effective blog post.
Wait a minute, what was that?
Let me explain in greater detail. A blog post or article that has been written based on a keyword or a key phrase is an effective blog post because everything within the post would have been designed and created based on the most important attribute of a blog: a focus or primary keyword!
Everything that has to do with writing and creating an article or post has to do with SEO and what is SEO? Content rich with “keywords” or “key phrases.”
That would mean that the Article Heading, Page Title, Page URL, Page Content and Image were created with a focus keyword or key phrase. Hence, the blog post was written using the Keyword in the 5 key components of an effective blog post. Keep in mind that your title tag and your meta tag description would naturally take the attributes of these 6 primary components as well.
I know it sounds way too simple but if I show you an effective blog example and breakdown each component, I think you’ll agree.
But first, let’s review what those key components are for an effective blog post.
A Focus or Primary Keyword or Key phrase MUST appear in these areas:
- Page URL
- Page Title
- First Paragraph
- SEO Title
- Meta Description
Take a look at this first screenshot:
Effective Blog Post Components 1 and 2:
1. Does the Page URL have a keyword or key phrase? Yes! You can’t see the URL however here is a snippet of what the URL is – com/academy/ecommerce-mistakes ).
2. Does the Page title have a keyword or key phrase? Yes! Notice the page title in bold print – 9 ecommerce mistakes and how to avoid them.
Note: If you didn’t notice it…..look at the title and URL again and you’ll see that the entire title and URL do not match. This was done intentionally as the author first didn’t want a huge URL(permalinks) for their article, so they shortened it. A Very effective SEO and Blog technique!!
Here’s our second screenshot:
Effective Blog Post Components 3 and 4:
3. Does the First Paragraph have a keyword or key phrase? Yes! Take a look at the second to last sentence in the first paragraph.
4. Does the Content have a keyword or key phrase? Yes! You’ll see that the primary keyword and key phrase is repeated multiple times within the body content of the post. Also…..what you don’t see is that the shopping cart image with a mouse has an alt tag consistent with the keyword and key phrase as well.
Here’s our third and final screenshot:
Effective Blog Post Components 5 and 6:
5. Does the SEO Title have the primary keyword or key phrase? Yes! You can’t see it, but if you use the link below, you’ll be able to view the Live post at Wordtracker’s website.
6. Does the Meta Description have the primary keyword or key phrase? Yes! Again…you can’t see it but if you do a “view page source” in the live article you’ll see the meta description, and you’ll notice that it has both the keyword and phrase.
So What Makes an Effective Blog Post? Hopefully, by reading this article, you’ll be closer to understanding what makes a blog effective. But in case you missed something….just make sure you integrate at a minimum these 6 components and I think you’ll start seeing more traffic and visitors to your website. In the end getting more traffic is the ultimate goal, so use these techniques to create your effective blog!
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Rick Cano, Cano Consulting