Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Do You Have a Website?
71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…
Why We Use WordPress at Paradux Media Group, and You Should, Too
When companies think about creating or updating their websites, they go many different routes in developing their solutions. Simple “DIY” solutions like WIX are very tempting for new, small businesses, while larger, established companies often think coding their sites from scratch using “business branded” content management systems like Adobe Experience are the way to go.…
Is Your Website Capturing Your Reader’s Interest?
Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front of your customers, but just how do you do that while competing with all the…
Digital Marketing Tips for WordPress Users
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that…
What To Expect From Google Hummingbird In 2014
Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it arrived as we see the full fallout of the update. Semantic search is changing the game and the Hummingbird algorithm is capable of using semantic…
Website Design Medford Oregon
Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon website design company for you and your business. As you search the internet for website…
Paradux Media Group Launches DIY WordPress SEO Webinar Series for Small Businesses
Paradux Media Group has introduced a new Do-It-Yourself WordPress SEO Webinar Series, designed to help small business owners better understand search engine optimization and increase the visibility of their websites. The series was created in response to a growing need for practical, easy-to-understand SEO education explicitly tailored to small businesses. Search engine optimization continues to play…
Approaches to Brand Architecture
Let’s talk for a few minutes about brand and brand architecture. Brand, as we know, refers to all the externally and internally focused language, position, and imagery for a given company. At its core, a company’s brand is its reputation. How much leverage a company gets from its brand is largely dependent upon the brand…
Free and Easy-to-Use Animation Tools That Will Amp Up Your WordPress
Long ago in a Merry Melody land far far away, there were animators who used to slave away at their desks, drawing frame by frame pictures of dancing princesses, hopping bunnies, singing canaries and running horses. They used the zoetrope, rotoscope and even flip book techniques to bring their drawings to life. Animating was a…
Four Time Management Tips for Bloggers
Whether you work at home full time or you are just a part time blogger, you have probably experienced times where you have become overwhelmed by everything that needs to get done. It’s easy to sit down in front of the computer and get sucked right in, realizing a couple hours later that you have…
Using Public Relations as a Marketing Tool to Strengthen Your Brand
Public relations (PR) and marketing often overlap in business, yet they serve distinct purposes. Marketing focuses on promoting products and persuading consumers to make a purchase. On the other hand, PR shapes the image of your business, influencing how the public perceives your brand. Despite their differences, effective communication between these disciplines can enhance your…
Paradux Media Group Appears on the Bill Meyer Show to Discuss WordPress and Website Strategy
Mike Frey and Tisha Oehmen of Paradux Media Group made an appearance on the Bill Meyer Show on Tuesday to discuss WordPress website design, managed WordPress web hosting for businesses, and broader considerations around building and maintaining effective business websites. The Bill Meyer Show is a regional radio program renowned for its in-depth conversations on…
Managed Web Hosting Matters for Business Sites — It’s Your Brand’s Reputation
When we think about marketing — the first, and last thought should be your website, your website should be the place your marketing starts. The place you convert a prospect to a sale. Yet so many business owners I talk with don’t have managed web hosting. They hate their website hosting provider, can’t reach them,…
Why You Need a Brand Narrative
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work this morning, you met…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…
Direct Mail Marketing, Have You Tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for small businesses considering the US Postal Service’s Every Door Direct Mail? So Just How Does Every Door Direct Mail Work? Every Door Direct Mail™ enables you to…
5 Marketing Lessons Derived from KONY 2012
I’m sure you’re going to get sick of seeing this KONY 2012 video everywhere in the next few months, I hope. https://www.youtube.com/watch?v=Y4MnpzG5Sqc And regardless of the way the KONY 2012 Invisible Children’s organization behind it distributes its money, it’s a fascinating, ongoing, lesson in the way that social media allows average individuals to flex their…
Advertising in a Polarized World: Audience Over Ideology
When public controversy surrounds a media personality, it often forces business owners to ask uncomfortable questions. Is it still worth advertising there? What does it say about your brand? And where does responsibility end and reach begin? Following widely publicized comments by Rush Limbaugh in early 2012, several national advertisers chose to withdraw their sponsorships…
What Makes An Effective Blog Post?
The answer to that question may surprise you. If a blog post has been created based on a keyword or a key phrase then essentially you have an effective blog post. Wait a minute, what was that? Let me explain in greater detail. A blog post or article that has been written based on a…
