Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Do You Have a Website?

71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…

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Why We Use WordPress at Paradux Media Group, and You Should, Too

When companies think about creating or updating their websites, they go many different routes in developing their solutions.  Simple “DIY” solutions like WIX are very tempting for new, small businesses, while larger, established companies often think coding their sites from scratch using “business branded” content management systems like Adobe Experience are the way to go.…

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Is Your Website Capturing Your Reader’s Interest?

Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front of your customers, but just how do you do that while competing with all the…

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Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that…

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How to Add a WordPress Post

To add a WordPress Post, first, log into your website and you will be in your dashboard area. Click on Posts on the left column and on the flyout click Add New. (Click here for the video version of how to add a WordPress Post.) Now you will be on the “Add New Post” page and in the middle of it…

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WordPress Tutorial: How to Make a Numbered List [VIDEO]

There are a number of occasions when using a numbered list in a WordPress post or page is not only useful, it’s critical to the overall goal of the article. In this video, I’ll show you how to convert a list of text into an automatically formatted numbered list in your post or a page.

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WordPress Tutorial: How to Make a Bulleted List [VIDEO]

Unnumbered or bulleted lists do a great job of helping to tell a story in an orderly fashion. They can be used for short lists, long explanations, or whatever else you can imagine. In this WordPress Tutorial, I’ll show you how to convert your list of text into a bulleted list with confidence and ease.

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WordPress Tutorial: What Tags are and How to Use Them [VIDEO]

WordPress Tags can seem useless when you’re writing your posts — but they aren’t. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how they can enhance your blog. This video was shot on location at the Butte Creek Mill in Eagle Point,…

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WordPress Tutorial: What Categories are and How to Use Them [VIDEO]

WordPress Categories can be a bit confusing — but they don’t have to be. Intentionally choosing and creating appropriate WordPress categories can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what categories are, how they might be used, and how they can enhance your blog. This video was shot…

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WordPress Tutorial: Distraction Free Writing

I know that Microsoft Word has so many more tools to aid a writer, but most of the time, I have to admit that I just compose my WordPress posts in the Post Editor. It’s just easier somehow. In this post, I’ll show you how to use the default post editor in a distraction free…

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WordPress Tutorial: How to Replace a Picture

Sometimes, you just need to replace an image — and the good news is that in the new 3.9 version of WordPress, replacing that image is easier than ever. In this video, I’ll demonstrate how to quickly and easily replace an image. Of course, you can always delete the image and re-insert it — but…

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WordPress Tutorial: 3.9 Media Changes

You may have noticed that WordPress 3.9 has a number of changes to the media uploader – and you haven’t noticed yet, the first time you try to load a picture, you’re bound to see them — they are significant, and they make WordPress BETTER. In this WordPress Tutorial, you’ll learn how to use the…

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WordPress Tutorial: Where did the Word Clipboard Button Go? [VIDEO]

Surprise! The Word Paste Button is MISSING in WordPress 3.9! In this video, you’ll learn how to paste content from Microsoft Word into WordPress safely and conveniently.

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WordPress Tutorial: Essential Blogging Checklist [VIDEO]

Blogging for business is subtly different than blogging just for pleasure. And while both *should* be enjoyable, the purposes are intensely different. In blogging for business, we find it is helpful to follow this checklist to make sure you are maximizing the time you are spending on your website. Dixie Nuñez joined me today to talk…

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WordPress Tutorial: How to Manage Site Security through Updates [VIDEO]

Did you know that in 2012 more than 117,000 WordPress installations were hacked? (the most recent year I could find data). And that today, 73.2% WordPress installations are vulnerable to being hacked? This is because these sites had software that was out of date on them. And that’s bad enough, but it’s been a bad week in…

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WordPress Tutorial-How to Use Zemanta and Set a Featured Image

I was recently talking with a client about finding images to go on his blog. Obviously Zemanta is, by far and away, the easiest method for locating images that can legally be used on a website. But the downside to using the Zemanta tool is that the images aren’t eligible for use as a Featured…

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WordPress Tutorial: Managing External Links [VIDEO]

It seems like lately there has been a rash of request to remove links like the one below. Hi there, My name is ###### ####### and I am responsible for the website http://######.com/ The reason why I am contacting you is the content of the following link that points towards my site: Link: https://paraduxmedia.com/#### Above links are violating current formal Google…

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WordPress Tutorial: How to Make a Landing Page or Squeeze Page

In this video tutorial, I’ll show you how two different ways to make a landing page or squeeze page in your Genesis WordPress website. Landing pages (or squeeze pages) are a page designed to limit the distractions available to your reader and focus their attention on the one simple choice you are asking them to…

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WordPress Tutorial: How to Edit a Link [VIDEO]

Sometimes you need to be able to change a link on your website. It could be because the link went out of date, it might be that it just needs updating for some other reason, or maybe you forgot to set the target correctly.  But regardless of the reason, editing a link is simple and…

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WordPress Tutorial: How to Change Your Backup Plugin [VIDEO]

When we build a website for a client who wants to self-host the site themselves, we always install a backup plugin to make it easy for them to be able to take complete backups of their website. It seems though, that the one we had been using, WP Complete Backup, might be working intermittently at…

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