Is it Time to Update Your Website?

If you’re asking this question, the answer inevitably is “Yes!” You’ve likely done something to revamp or reinvigorate your physical presence–from repainting the interior to updating the menu or installing new signage. To be effective, your online presence requires regular improvements, too. It may seem a bit more daunting to update your website, particularly if you’re not enormously tech-savvy, but Paradux Media will make it easy for you. Here are a few things we help our clients do regularly to keep their websites fresh and operating smoothly.

Five Techniques to Revitalize Your Website and Gain Customer Interest

Convert to WordPress.

At Paradux Media, we design and manage client websites on WordPress because of the bountiful benefits they get from it. WordPress is easy to use, so clients can respond to comments, create posts, or add events to keep the site up-to-date. At the same time, it offers complex programming capabilities, so your marketing agency can develop a custom site that achieves your goals. Another tremendous benefit of WordPress is the security it provides our clients. We can perform regular security updates and data backups to ensure your online information is safe, secure, and reliably up and running. If you’re running a website built years ago on another do-it-yourself platform or are frustrated trying to understand a complex website built from scratch, give us a call and learn how we can easily convert your site for you.

Upgrade your security.

Hackers will try every method to make money by breaking into your website. Some will go after confidential client information or payment data, while others will lock your site down and hold it hostage. Your site should have SSL certification, and the platform must be regularly updated to ensure it’s running with the latest software security patches. As you update your website, one of the most essential items to discuss with your developer is what type of security protocols they will use and how often they get updated.

Update the information.

Does your website still promote your top products from 3 years ago? Think of your website as an online location of your business. Refreshing the look and feel of your website with new colors or logos that correspond with your current brand will help visitors know the content is current. Update your products with new pictures and descriptions. Your site should be easy to navigate and pages should load quickly.  Add new blog posts that reflect current knowledge and trends. Ensure locations, operating hours, and staff listings are all current and complete.

Focus on SEO.

SEO is search engine optimization and simply means that the website meets criteria that popular search engines (mainly Google) use to determine which pages to show when people search for different words or phrases. Your goal is to be at the top of the search returns. The formula the search engine uses to provide results is called an algorithm. Search engines use these to present the highest quality results to users so users will continue to choose that particular search engine. The algorithms constantly change to prevent websites from “beating the system.” However, there are a few constants that marketing agencies like Paradux Media know about to ensure your site is considered highly relevant and will rank well.

Make sure your site conforms to responsive design.

Remember when you had to get off the telephone and fire up the PC to search the internet? Now people search on PCs, mobile phones, tablets, laptops, and even televisions. Responsive design is a method of software programming where the connection understands how the user is accessing the site and responds by presenting the website in a format the user can navigate easily.

If it’s time to update your website, start by contacting Paradux Media Group.

At Paradux Media Group, we work with clients in all aspects of marketing and advertising. We specialize in brand development and carry those fundamentals through website development and ongoing management, video production, graphic design, print and outdoor media, and digital marketing services. Our solutions are scalable to fit any size of business and budget. If you’re ready to see how a new marketing agency will help you achieve success, give us a call today. We’d love to introduce you to our flock.