Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
The Short Story about Long-Tail Keywords for SEO Strategies
At Paradux Media, we talk about search engine optimization (SEO) a lot. You might even say we’re obsessive about it. That’s because, in today’s world, a growing proportion of business for most companies is being directed via electronic channels. Take a look at these statistics: 19.49% of consumers use Google (which accounts for 90%+ of…
Why Google Search Optimization is Important for Your Website
How do you make your duck stand out from the rest of the flock? Getting noticed online is all about search engine optimization, or SEO. When we talk about SEO at Paradux Media Group, we’re really talking about how to get your website to the top of the search result pages on Google. But why…
Want a Business Website That Makes Money?
In today’s digital age, a website is no longer optional for businesses—it’s necessary. However, simply having a website isn’t enough. To succeed online, your website needs to do more than exist; it should make money for your company. But how do you achieve this? The answer lies in optimizing your website for maximum profitability. Here…
How People Search the Internet
Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be a combination of those described here, understanding how people search for your business or the products or services you sell will give you the information…
Is it Time to Update Your Website?
If you’re asking this question, the answer inevitably is “Yes!” You’ve likely done something to revamp or reinvigorate your physical presence–from repainting the interior to updating the menu or installing new signage. To be effective, your online presence requires regular improvements, too. It may seem a bit more daunting to update your website, particularly if…
Optimize Your Website to Build Trust with Your Customers
87% of shoppers begin looking for a product with online searches. If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales. In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making…
The Power of Local: SEO for Small Business
If you are running a small business and you have an online presence, chances are that you have at least heard about things like local SEO and local search directories. If this didn’t sound too familiar for you, I will clear things out. First of all, local SEO refers to the onsite and offsite actions…