brand book

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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Everything You Need to Know About Brand Manuals

Everything You Need to Know About Brand Manuals

We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead… Read More

Qualities of an Amazing Branding Guide

Qualities of an Amazing Branding Guide

Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you… Read More

Global Gurus Top 30 2015

Official Branding Gurus in 2015

When Global Gurus announced the World’s Top 30 Brand Professionals for 2015, the consulting industry took notice. The research organization has 11 Global Guru categories, including leadership, management, coaching and brand. The award has real meaning because the many people honored are selected by an independent group of judges who assess whether award nominees meet… Read More

brand books examples

Brand Books Examples – Vote for Your Favorite!

Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and… Read More

best brand book examples

Best Brand Book Examples List

Often, the best brand book examples are the ones that you can find.  Other times, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples,… Read More

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A Savvy Small Business Owner’s Guide to Advertising in 2014

We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford! This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online… Read More

<a href="https://www.flickr.com/photos/86979666@N00/7623744678" title="Finger face having an idea by Tsahi Levent-Levi, on Flickr">Finger face having an idea by Tsahi Levent-Levi, on Flickr</a>

Warning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!!

Are you using social media promotion ideas to help you expand your online visibility? There are several authors claiming they know the secret to market with social media. The truth is, there isn’t a secret. Here are some social media promotion ideas you need to follow if you want to see a boost in your… Read More

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Instagram: Get Your Small Business In the Picture

If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures…. Read More

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Facebook Pay To Play: What To Do – Small Business Oregon

For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? On the one hand, businesses have never before had a free media platform through which to build our brand and communicate… Read More

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A Savvy Marketer’s Guide to Advertising by Paradux Media Group

In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from… Read More

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New Changes: Facebook Business Pages – Medford

It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page.  The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page… Read More

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The Importance Of Social Media At Tradeshows

Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been irrevocably changed following the proliferation of social media, taking them into the virtual domain as well as the physical. With companies tweeting images and posting… Read More