Upper Rogue Independent Features “Finding Brand” Book

The Upper Rogue Independent recently published a feature article highlighting the book Finding Brand: The Brand Book Tutorial, written by Tisha Oehmen of Eagle Point. The article examines the fundamental concepts underlying branding and the philosophy that informs Oehmen’s work as a partner at Paradux Media Group.

Finding Brand is the result of years of hands-on experience working with businesses of all sizes, particularly those navigating growth, transition, or identity challenges. While the book was completed over the course of several years, it reflects a broader body of work focused on helping organizations better understand who they are, what they stand for, and how they present themselves to the world.

In its coverage, the Upper Rogue Independent addresses a common misconception surrounding branding—that it is simply a logo, color palette, or marketing tactic. Instead, the article emphasizes branding as something far more foundational: the intersection of personal values, business vision, and public perception.

An excerpt from the article reads:

Branding! Everyone has heard the term, not everyone knows what it specifically means. Now those who do not know, have a ready reference in a work by Tisha Oehmen of Eagle Point. Finding Brand is a work that has spanned the last couple of years, but is the life work of Oehmen, partner in Paradux Media Group, also of Eagle Point.

In a few short words, branding is the essence of the owner and the company they have created. Oehmen points out that branding is more than personality, but it is personality, along with the business image that is portrayed, the “thing” that people see when they look at your company.
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The article offers readers an accessible overview of the book’s core message, reinforcing the idea that branding is not a surface-level exercise, but a deeper reflection of leadership, intention, and consistency over time.

Paradux Media Group appreciates the opportunity to see this work featured by the Upper Rogue Independent and values the publication’s ongoing support of local authors, businesses, and creative professionals in the region.