As the largest healthcare provider of comprehensive medical care to more than 580,000 people throughout Southern Oregon and Northern California, Asante Health System was ready to create a cohesive brand that would communicate both their power and values. 
We helped them to evolve their logo, create a brand position, change the naming structure of the hospitals to a parent brand model, and involve key stakeholders throughout the process. But because branding is never a one and one process, we also helped them codify the new brand position into a brand book — “The Principles of Brand.” The brand book not only introduced the new brand position for Asante, it also discussed some of the ideological shifts that the brand represents internally. The brand book served to remind the stakeholder-reader of the roots of the brand in the mission and strategy. Finally, it introduced the new Asante brand position manifesto. When paired with the 10 minute, Telly-winning video, Asante was able to bring the entire staff and stakeholders, along with the leadership to a common foundation from which they could live the brand. If you’re ready to Experience Better Health — go see Asante. 
http://youtu.be/k6hv2l31ks4 
- Updated: February 5, 2024Originally Published: December 1, 2012
- Author: Paradux Media Group
- Blog: Duckumented Success - Paradux Media Case Studies
- Category: Branding Insights
- Tags: Branding
- Comments:
Paradux Media Group
We are Paradux Media Group, and we are not your regular ad agency. We are a unique combination of strategists, planners, designers, and writers. We are the people you call to launch a brand. To create a promotion. Or to put you on the first page of Google. Specializing in advertising, branding, website design, and social media management, Paradux Media Group gives you the integrated resources you need in today’s changing business environment.
Quacktastic Reviews:
“Tisha and Garrett have been wonderful to work with. They are very knowledgeable about websites, marketing, SEO. They have both been prompt and efficient in…
We love working with Paradux. They are very professional, always responsive, learn very quickly about a wide variety of businesses and industries, and produce first-class…
“Paradux is top notch – they know their stuff and always take excellent care of me. I get so many compliments on my website! I’ve…
We love working with Tisha and Paradux. They are professional, very responsive, and are able to dive in and learn about a wide variety of…
I loved working with Paradux on updating our website to look more modern! They are very responsive and incredibly fast at getting things done. I’m…
“Paradux worked quickly and efficiently to quickly get an ad campaign together for our biggest annual fundraising event. I will be using them every year…
“I loved working with Paradux on updating our website to look more modern! They are very responsive and incredibly fast at getting things done. I’m…
“The team at Paradux was wonderful to work with. Their expertise, assistance, grace, and personality were such a joy in our partnership on a video…
Always willing to work with us on our (sometimes very specific) marketing needs.
