150th Finding Brand Post and a Big Announcement!

Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what you like, and what you want to see more of. Specifically, more (lots more) of the Brand Book Tutorial. Your visits to that series have far outpaced every other post on this blog. That’s why I’m so pleased to share with you that my brand new book, Finding Brand: The Brand Book Tutorial has just been released for sale on Amazon.com! You’ve come to know and appreciate the brand book tutorial on this blog, but this book takes all the lessons and expands the tutorial series to include more background and discussion, more branding elements, and examples from real company brand books to illustrate each section. In the book, you’ll learn:

• How to Write a Brand Narrative
• How to Create a Brand Perceptual Map
• How to Choose Brand Keywords
• How to Identify Brand Essence
• How to Articulate Brand Personality
• How to Share Brand Values
• What a Brand Manifesto and how to write it
• How to Incorporate Your Brand Tagline
• How to Listen for Brand Voice
• How to Codify Brand Rules

At the conclusion of the book, you’ll even find Rubber Duckie’s Complete Brand Book. So you can see how each of the exercises translates into a completed brand book. I think that the best part of this book is that while it is very helpful for marketers looking for “How to Write a Brand Book”, its also helpful for those small to mid-size businesses that want to lay a great foundation for their future. Because in order to write a brand book, you have to first understand your brand. That’s where this book can help. Regardless of where you fall on the branding spectrum, I hope you take the time to invest in your brand’s future and to spend some quality time working on (and with) it. Your brand is being defined — with or without you. And it could be so much better with you. To get your own copy of Finding Brand: The Brand Book Tutorial, just click the link or head on over to Amazon.com.