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150th Finding Brand Post and a Big Announcement!

ducks-flying

Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what you like, and what you want to see more of. Specifically, more (lots more) of the Brand Book Tutorial. Your visits to that series have far outpaced every other post on this blog. That’s why I’m so pleased to share with you that my brand new book, Finding Brand: The Brand Book Tutorial has just been released for sale on Amazon.com!

You’ve come to know and appreciate the brand book tutorial on this blog, but this book takes all the lessons and expands the tutorial series to include more background and discussion, more branding elements, and examples from real company brand books to illustrate each section. In the book, you’ll learn:

  • How to Write a Brand Narrative
  • How to Create a Brand Perceptual Map
  • How to Choose Brand Keywords
  • How to Identify Brand Essence
  • How to Articulate Brand Personality
  • How to Share Brand Values
  • What a Brand Manifesto and how to write it
  • How to Incorporate Your Brand Tagline
  • How to Listen for Brand Voice
  • How to Codify Brand Rules

At the conclusion of the book, you’ll even find Rubber Duckie’s Complete Brand Book. So you can see how each of the exercises translates into a completed brand book.

I think that the best part of this book is that while it is very helpful for marketers looking for “How to Write a Brand Book”, its also helpful for those small to mid-size businesses that want to lay a great foundation for their future. Because in order to write a brand book, you have to first understand your brand. That’s where this book can help.

Regardless of where you fall on the branding spectrum, I hope you take the time to invest in your brand’s future and to spend some quality time working on (and with) it. Your brand is being defined — with or without you. And it could be so much better with you. To get your own copy of Finding Brand: The Brand Book Tutorial, just click the link or head on over to Amazon.com.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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