Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Everything You Need to Know About Brand Manuals
We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead…
Qualities of an Amazing Branding Guide
Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you…
Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand Eagle Point, OR. – September 4, 2013 – Brands are defenseless. Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and…
The Power of the Brand Narrative in the Brand Book
There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,…
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section of the brand book where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but the group that will need this section of the brand book the…
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book or brandbook, or brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand’s visual and messaging standards, ensuring that all brand elements are used coherently and effectively across various platforms. Creating…
Identify Your Brand Position by Using Brand Keywords
With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them out. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the…
Brand History: Start at the Beginning of the Brand Book
As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known.…
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s obvious that there is a significant need for a brand guidelines template. The…
Does Your Brand Have a Brand Book?
I’m not quite sure how I came across this hilarious post today from The Quietroom about their Santa brand book, but I’m glad I did — for several reasons. First (and most obviously) it’s hilarious! Having written some of these brand books myself, I have to say — this is the brand book I always wished…