Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Ducky

How Important Is Color in Your Brand Palette?

By Angela Peacor | November 3, 2025
When you think about your brand — its visual identity, values, personality — one of the most foundational decisions you’ll make is: what are your brand colors? These aren’t simply...
Brand Guidelines | Logo & Visual Identity
How a Brand Style Guide Helps Build Your Company’s Image

How a Brand Style Guide Helps Build Your Company’s Image

By Paradux Media Group | December 10, 2015
Apple topped Interbrand's annual list of best global brands for the third consecutive year, increasing its brand value by 43% to $170.276 billion. Apple attributes much of its success to...
Brand Guidelines | Logo & Visual Identity
BrandManual

Brand Manual Examples: The Strategic Blueprint for Scalable Momentum

By Paradux Media Group | August 13, 2015
Establishing a powerful brand is the most significant investment you can make in your company’s future. In simple terms, your brand is the persistent "expert neighbor" that tells the world...
Brand Guidelines | Brand Messaging
BrandingGuide

Branding Guide Examples: Building Scalable Momentum for Your Identity

By Paradux Media Group | July 30, 2015
Creating a branding guide for your company is rarely a simple task, especially when you are starting from scratch. In our experience, the most effective way to begin is to...
Brand Guidelines | Brand Strategy
HowtoUSe

How to Use Branding Guide Examples to Build Scalable Momentum

By Paradux Media Group | July 9, 2015
A brand without a clear roadmap eventually drifts off course. Many business owners feel the stress of finding the right branding guide examples, fearing that the best ideas are already...
Brand Guidelines | Logo & Visual Identity
get-the-book

150th Finding Brand Post and a Big Announcement!

By Tisha Oehmen | September 5, 2013
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it's been. When I started the Finding Brand Blog, it was with the...
Brand Guidelines | ⲷ Paradux Media Group News
strategy-of-branding-ebook

Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today

By Paradux Media Group | September 4, 2013
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand   Eagle Point, OR. – September 4, 2013...
Brand Guidelines | ⲷ Paradux Media Group News
SmallBUsinessMatters

Branding Tips for Small Businesses: 15 Lessons That Still Matter

By Tisha Oehmen | February 6, 2013
Branding tips for small businesses should start with clarity, not decoration. A strong brand helps people understand who you are, what you stand for, and why your business is the...
Brand Guidelines | Brand Strategy
the brand book

The Heavens Parted and Delivered the Brand Book

By Tisha Oehmen | August 3, 2011
In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been...
Brand Guidelines
Does Your Brand Have a Brand Book

Brand Book Tutorial: Does Your Brand Have a Brand Book?

By Tisha Oehmen | December 22, 2010
I recently stumbled upon this hilarious brand book from The Quietroom about their Santa brand book, and I'm glad I did for several reasons. First and foremost, it's funny! Having...
Brand Guidelines
Visual Identity on a Budget: Strategies for Small and Mid-Size Companies

Visual Identity on a Budget: Strategies for Small and Mid-Size Companies

By Paradux Media Group | September 18, 2010
Building a visual identity on a budget doesn't mean compromising quality. A strong brand presence is crucial for small and mid-sized businesses, but significant branding initiatives can be costly. Fortunately,...
Logo & Visual Identity
Branding Consistently

Branding Consistently

By Tisha Oehmen | September 9, 2010
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with...
Brand Guidelines
Consistent Branding at Different Locations

Consistent Branding at Different Locations

By Tisha Oehmen | August 12, 2010
If you've got more than one location, keeping your brand consistent is at least three times as hard. "If I have two locations, shouldn't it just be two times as...
Brand Guidelines