Marketing Channel: Catalog

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Catalog Marketing Channel

Channel Details

  • Channel Group: Digital, Physical, Print, Social, and Stores
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Customer Conversion, Customer Engagement, Customer Retention, Digital, and Marketing
  • Channel Type: Direct Response and Personalizable
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 2
  • Customer Score: 4
  • Function Score: 1
  • Channel Score: 5