Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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Why the answer should be “Yes” to an Ad Agency
In any business, it is essential to stand for something. If you don't stand for anything, why go through the hassle of running your own business? Knowing what and where you stand is just the beginning. You have to consistently...
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, frequency is necessary for radio. I'd argue that frequency is critical for Twitter's marketing strategy as well. With radio being the active medium, users are usually active in what they...
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today's economy for small business owners, embracing the social media revolution and using it correctly with traditional media is essential. Just as there...
Keeping Media Buying Simple
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to get the most out of your...
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