Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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Fine Tune Your Social Media Like Your Golf Game
Social Media is nothing more than communication. Certain individuals will always be naturally better and more talented than others at communicating. Social media, like life, offers several different forms of communication. It is essential to play in as many different...
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you're missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field, I can't help but think of the comparisons they make...
Layers, the more the better
Today, marketing requires more layers than ever before. Years ago, the business owner could choose one or more of the three traditional media outlets and call it good. With traditional media's continual downward spiral, business owners must find layers to...
Blogging-Like Eating Vegetables
I wouldn't say I like blogging. I do find it a necessary evil today, no matter what business category you fall into. Blogging seems to lend credibility to who and what you do. It can make you an expert in...
So What’s Your Social Media Strategy?
So, what's your social media strategy? I'm sure that when it comes to most marketing endeavors, you attach some strategy to it. Have you done that for social media? No, I’m not talking about an ROI; I’m talking strategy. What...
Are You a Pioneer or a Settler?
All sorts of numbers are being thrown out there regarding how many companies have implemented social media plans and strategies. Most numbers are probably a little inflated. It's going to come down to region and category. Some categories are more...
Where is Your Audience?
As a small business owner, one of the most critical questions you must ask is: Where is my audience today? Years ago, reaching customers was more straightforward. Placing an ad in the local Saturday newspaper could bring a decent return...
Tweeting is Word of Mouth
We were recently out of state attending a client's strategic planning session. We didn't know much about the area and had been very busy in the weeks leading up to that, so we didn't do much investigating on the Internet....
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience. Social Media is an opportunity for YOU, the local business...
Traditional Media Created Social Media
Before conglomeration, there was a time when radio, television, and print were local community outlets. The big three were locally owned and focused on the local community. Most decisions for communities regarding their major media are made thousands of miles...
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow, it will be because of the smaller local businesses. Big brands are paving the way, which makes sense since social...
Grassroots Marketing: Where Social Media Makes Perfect Sense
We belong to a local Chamber of Commerce that represents many small communities where we live. It means small communities with populations as high as 8,000, but most closer to 1,000. Like many small communities, the summers are filled with...
Mainstream Social Media: Is That What Users Want?
Every day, we further mainstream social media. It’s hard to watch a news program that isn't talking about what's going on in tweet-land or what's being posted on Facebook. How many TV and radio commercials now ask you to follow,...
Practice Patience
For local business owners worldwide and in Southern Oregon, the three keywords for opening or running a business are location, location, and location. In today's economic and marketing environment, the new three keys to success are patience, patience, and patience....
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, they are afraid of what they don’t understand or of change. To go beyond five,...
Using Social Media Apps with Promotions
We're rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl...
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience, and at what cost? Traditional media tries to entertain an audience and keep it so they can then sell advertising within that form of entertainment. While the programming and editorial content...
Thoughts on Traditional Media Meeting Social Media
I saw a commercial the other night from Coleman, the lantern and overnight camp gear company. They claimed they were the original social network, pretty clever, I thought, and pretty much on target. While brands that target a younger and...
Social Marketing: Why it matters.
We do believe that social media and social marketing have radically altered advertising. We believe social media can level the playing field between Madison Avenue and local business owners. It's not a fad; the landscape of social media has changed...
Who is your ideal customer? Do you really know?
I've met hundreds of local business owners in my years of selling media. When asked to describe their ideal customers or clients, they usually explained who they wished their customers were and not who their customers actually were. They may...
