Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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My BCS Experience
Our flight was from Sacramento which meant the trip began with a 4 ½ hour haul down I-5 Saturday morning. Tim and I were ready, a dream come true to watch the Ducks in the BCS Title game. The 4...
3 Little Must Do’s for your Business Facebook Page
photo credit: jm3 It’s the simple things that always separate yourself from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses that do the...
Separation of Personal Page and Business Page Like Separation of Church and State
photo credit: kelp1966
We Can’t All Speak The Same Can We?
photo credit: Photo Extremist
If Organization Networking Why Not Social Media Networking?
photo credit: Andrew Feinberg
Why Twitter? Maybe for the News
photo credit: Aranami
Fine Tune your Social Media Like your Golf Game
Social Media is nothing more than communication. There will always be certain individuals who are naturally better and more talented than others at communicating. Social media, like life offers several different forms to communicate in. It is important to play...
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re really missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can’t help but think of the comparisons with...
Layers, the more the better
Today marketing requires more layers than ever before. Years ago the business owner could choose one or more of the three traditional media outlets and call it good. With the continual downward spiral of traditional media, business owners must find layers to define...
Blogging-Like Eating Vegetables
I really don’t like blogging. I do find it a necessary evil today no matter what business category you fall into. Blogging seems to lend credibility to who and what it is that you do. It can make you an...
So What’s Your Social Media Strategy?
So what’s your social media strategy? I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media? No I’m not talking about an ROI, I’m talking strategy....
Are You a Pioneer or a Settler?
There are all sorts of numbers being thrown out there as far as how many companies have implemented social media plans and strategies. Most numbers are probably a little inflated. It’s really going to come down to region and category. ...
Where is Your Audience?
So as a small business owner where is your audience today? There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI. If you weren’t a fan of print,...
Tweeting is Word of Mouth
We were recently out of state attending a client's strategic planning session. We didn’t know much about the area, had been very busy in the weeks leading up to that we didn’t do a lot of investigating on the internet. ...
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience. Social Media is the opportunity for YOU, the local business...
Traditional Media Created Social Media
photo credit: susan solinski Prior to conglomeration there was a time when radio, television and print were local community outlets. The big three were locally owned, and focused on the local community. Now most decisions that are made for communities...
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that...
Grassroots Marketing: Where Social Media Makes Perfect Sense
We belong to a local Chamber of Commerce that represents a lot of small communities in the area that we live. It represents small communities with populations as high as 8,000, but most closer to 1,000. Like a lot of...
Mainstream Social Media: Is That What Users Want?
Every day we further mainstream social media. It’s hard to watch a news program that isn’t talking about what’s going on out in tweet-land or what’s being posted on Facebook. How many tv and radio commercials now ask you to...
Practice Patience
For local business owners the world over, and in Southern Oregon, the three keywords to opening or running a business have been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience,...