We see the blogs every day 5 ways to do this, 10 ways to do that, this is how you need to do social media. If we all operated our social media the way the guru’s say, then what would separate social media from everything else. One of the things I enjoy about social media is uniqueness, in how it is used, by individuals as well as businesses.
If people didn’t do things the wrong way, then would we know of a better way of doing things? If people didn’t have disregard for the rules then would we have had some of the great inventions and toys that we have today?
Have you ever walked into a business and wonder how in the world are they still in business, and 5 years later they’re celebrating their 20th anniversary sale. It happens. We’re all different what appeals to me may not appeal to you. Not everybody loved Seinfeld, I can’t believe it, but it’s true.
Do we want every post or tweet to sound the same. If businesses didn’t do things wrong then would we know and appreciate the ones who do it right? In traditional advertising we all have our opinions about what works best, create a likeable image, brand your self don’t advertise yourself. Create value don’t make it about price.
Yet time and time again in retail the big voice telling us this is the best weekend ever to save, it works, they wouldn’t do it if it didn’t. Now we can argue and go over that broadcast advertising costs more, but in some industries it works well. It’s the fact that many times we over estimate the intelligence of the consumer.
Social Media is not just filled with the uber intelligent, a lot of people would like to think and hope, but it’s not the case. Social Media is filled with the individuals who will buy into the fact they can save over 50% off items that are just marked up so they can be sold at 50% off.
The point is we’re all different, and we all respond differently, it doesn’t always have to be engaging to be good.