Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
4 Small Business Marketing Trends for 2015
Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends in order to see success this year. Create High Quality Content According to Russell’s Group,…
5 Trends Your Marketing Team Should Budget For In 2015
Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful campaign. That being said, there are many things your company can budget for ahead of time so that your marketing team is ready for 2015.…
The Strategic Reality of Do-It-Yourself PR in a Modern Market
Public relations has undergone a massive evolution, shifting from exclusive press rooms to a digital landscape where everyone has a megaphone. Today, many entrepreneurs consider Do-It-Yourself PR to achieve the same goals as conventional outreach: building authority, changing perceptions, or supporting a cause. Whether you are drafting a press release, pitching a feature story, or…
How to Manage Social Media Accounts with a Multilingual Audience
Navigating the world of social media is already challenging. Crafting the perfect message to understand your audience’s preferences requires attention to detail and authenticity. Now, imagine that your audience speaks multiple languages—adding a whole new layer of complexity. If some followers primarily speak English while others are more comfortable with Spanish, French, or other languages,…
The Digital Brand As A Persona
When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they want associated with their organization, and crafting their marketing around those concepts. For others, it involves using imagery as the nexus of their efforts. However,…
How to Make Your Writing Stand Out in a Noisy Digital Market
In a world saturated with generic AI-generated content and endless social media feeds, the ability to capture and hold attention is a premium skill. We have found that many business professionals play it too safe, resulting in content that blends into the background. If you want to accelerate your brand’s reach, you must make your…
Ways to Make Yourself a Trusted Online Authority Through Writing and Content Production
Whether you’re writing and producing content for commercial online consumption so as to make money from it directly or so as to utilize it to become known and trusted so that more Net surfers will make their way to your online place of business, it can seem daunting to determine just how to use those…
The Green Dragon of Twitter
For three years I carried a MacBook Air for business and travel. I loved it, the only issue was that I needed to run Microsoft Office software for my work with several clients. I was thrilled when I got the news a few years ago that I could run Office 2007 on a Mac with…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Brand History: Start at the Beginning of the Brand Book
As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied. Still, they include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. As…
Twitter Rules? Let’s Not and Say We Did! A 2024 Perspective on X (Formerly Known as Twitter)
Why must we attach so many rules and expectations to how we communicate on social media? Every day, there seem to be new guidelines on how we should engage on X (formerly known as Twitter). But how boring would that be if we all followed the same rules and posted in the same way? Isn’t…
How the American Dream Can Shape Your Brand
The American Dream in branding is more than just a concept of success—it’s about opportunity, perseverance, and staying true to your values. Many entrepreneurs have faced significant challenges, built businesses from the ground up, and, through determination, found their place in the market. Their stories resonate because they represent the spirit of possibility. These authentic…
Baking with Brand in Mind: Building a Unique Brand
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious and soul-satisfying. Whether it’s a simple recipe like French bread that only requires four ingredients or a complex one like tiramisu, each dish requires the…
Your Brand is Art: Understanding Branding as an Art Form
Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, “Social media explained by a 9-year-old in one sentence”. In it, he shared a quote from a 9-year-old named Elyssa, which said: “When I make my art about a flower, it is…
Managing Social Media Profiles: Why Less is More
We’re almost hard-wired to believe that more is better. However, this isn’t always the case when it comes to social media. Social media is all about being the true, authentic, one-of-a-kind you. Several social networks enforce this idea by limiting users to just one account or profile. Many platforms have strict policies against multiple profiles,…
Protecting Your Brand Image: The Role of Publicist and Bodyguard
Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break, never retreats to the dressing room, and never blends into the audience. Your brand is constantly displayed under the spotlight and needs the same care…
Branding Foundations
Every brand needs to be built on a solid foundation. While the materials the blocks are made of change from company to company, their purpose, form, and necessity do not vary. The first foundational block of your brand is your vision for your company. Why does your company exist? Where are you going? What are the altruistic reasons…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your Brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your Brand, your customers, and your…
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered it from a personal standpoint, I neglected to answer from a brand authenticity perspective—an oversight I aim to correct here. Social Media is evolving every…
