Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

ScreamingVoice

Defining Your Brand Voice: The Secret to Scalable Momentum

By Angela Peacor | April 27, 2026
At Paradux Media Group, we believe that clarity often results from movement, but that movement must be intentional. Before you write a single blog post or launch a new advertising...
Brand Messaging | Content Writing
Why Professional Content Writing Matters

Why Professional Content Writing Matters

By Angela Peacor | April 1, 2024
You have a website, and you know posting fresh content regularly is essential, but as a business owner, you don't have time for that. One common mistake many business leaders...
Content Writing | Website Messaging
What is a Business Brand Image

What is Business Brand Image?

By Paradux Media Group | November 12, 2018
A company's brand image is their identity in the mind of the customer. It is made up of the perceptions, views and beliefs that a consumer has about that company....
Brand Building | Brand Positioning
BusinessSpark

Branding Naturally: How to Capture Your Business’s Spark

By Tisha Oehmen | November 13, 2015
We spend a lot of time in the marketing world carefully crafting positions, analyzing data, and building strategies. While critical, we sometimes forget that a natural branding process is often...
Brand Messaging | Brand Personality
BrandManual

Brand Manual Examples: The Strategic Blueprint for Scalable Momentum

By Paradux Media Group | August 13, 2015
Establishing a powerful brand is the most significant investment you can make in your company’s future. In simple terms, your brand is the persistent "expert neighbor" that tells the world...
Brand Guidelines | Brand Messaging
Duck-View

3 Pieces of Branding Audio Every Business Should be Using in Their Marketing

By Dana Detrick | June 3, 2015
With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you're ignoring...
Brand Experience | Brand Messaging
Marketing-Intelligence-Report

Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3

By Elspeth Misiaszek | February 24, 2014
I’m funny.  I’m charming.  I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking...
Content Writing | Search Engine Visibility
WritingStand

How to Make Your Writing Stand Out in a Noisy Digital Market

By Angela Peacor | May 23, 2013
In a world saturated with generic AI-generated content and endless social media feeds, the ability to capture and hold attention is a premium skill. We have found that many business...
Brand Messaging | Content Writing
Facebook Do You Have A Facebook Strategy

Facebook Do You Have A Facebook Strategy? – The Beginning

By Mike Frey | June 12, 2012
What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability,...
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Twitter Rules? Let’s Not and Say We Did! A 2024 Perspective on X

Twitter Rules? Let’s Not and Say We Did! A 2024 Perspective on X (Formerly Known as Twitter)

By Mike Frey | June 19, 2011
Why must we attach so many rules and expectations to how we communicate on social media? Every day, there seem to be new guidelines on how we should engage on...
We Can't All Speak the Same Can We?

We Can’t All Speak the Same Can We?

By Mike Frey | January 5, 2011
We see blogs every day with five ways to do this and ten ways to do that—this is how you need to do social media. If we all operated our...
Brand Messaging
Branding Can Be Easy

Branding Can Be Easy

By Tisha Oehmen | November 1, 2010
We often get caught up in the complexities of branding—ensuring every message is carefully crafted, guarding our brand's image, and trying to control every detail of how we present ourselves...
Brand Personality
Social Media and Brand Strategy

Social Media and Brand Strategy

By Tisha Oehmen | August 16, 2010
Social media is a scorching topic right now, and rightfully so. I've heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the...
Professional Presence & Personal Branding
Lessons in Brand Authenticity

Lessons in Brand Authenticity

By Tisha Oehmen | July 25, 2010
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered...
Brand Personality