Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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Political Campaign Marketing And Advertising
Political marketing has more in common with brand advertising than most people realize. The moment a candidate announces their run for office, they become a product in the marketplace—one that...
SEO: Google Places (Now Google Business Profile)
The first blog in this SEO series outlined why strong search visibility is critical for locally owned businesses. Today, we’re focusing on one of the most powerful—and completely free—tools for...
SEO: The Importance Of Search Results
This post marks the beginning of a series designed to help small businesses understand the importance of search results and the role SEO plays in driving customers to their door. For many business...
Television Advertising: Understanding Changing Television Advertising Today
After nearly two decades working in marketing and advertising, I’ve watched the industry shift in dramatic ways — and few areas have changed as quickly as television. A recent look...
How Local Community Pride Turned Extreme Makeover Into Something Bigger
Why is Extreme Makeover: Home Edition such a big deal to Medford? Partly because it’s helping a family that has spent years paying it forward in our community. And partly...
Celebrating Local Community Impact as the Build Begins
After four weeks of growing excitement and extraordinary community involvement, the moment finally arrived today: the Knock. CJ and Lindsey McPail of Medford were selected as the recipients of an...
Understanding Local SEO Basics Without the Overwhelm
For many small business owners, SEO feels like one more confusing acronym on an already crowded plate. You know how important a Google search is. You want to show up...
Why Local Customer Service Still Sets Businesses Apart
Since the economy took a sharp downturn three years ago, something else has declined right alongside it: service. Today, it often feels like local customer service comes in only two...
How Local Community Support Turned a Pep Rally Into Something Bigger
We are just days away from learning which Medford-area family will receive an Extreme Makeover: Home Edition transformation. The anticipation has been building for weeks, and the recent pep rally...
Marketing From The Theory of Moderation
People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help...
How Local Business Engagement Fuels Community Momentum
The momentum behind Extreme Makeover: Home Edition Jackson County continues to grow — and it’s been a remarkable study in how powerful local business engagement can be. What began with...
How Local Community Engagement Amplifies Your Social Impact
Every so often, something happens that reminds us of the power of local community engagement. When Extreme Makeover: Home Edition announced that its 200th episode would take place right here in the...
Five Ways to Create Local Loyalty
Earning local loyalty today is harder than ever. With constant discounts, social deal sites, and a race to the lowest price, customers are often pulled toward whatever looks convenient in...
Five Ways to Increase Your Local Social Media Presence
Building a strong local social media presence begins with shared values. Last week, over lunch with a new friend, we found ourselves talking less about marketing tactics and more about...
Benefits of Numbered Blog Posts: 5 Reasons To Have 5 Reasons
I need to write more blogs with several whys or reasons to do so, so I decided to write a blog on why I should do it more often… The...
When Paying for Facebook ‘Likes’ is a GREAT Thing
What a Facebook 'like’ is worth is always a hot topic. There are many different perspectives, and you rarely find the same answer with the exact dollar figure attached. There...
Always Be Willing To Learn: Continuous Learning in SEO
Life is all about learning; if you are not learning, you are not living. Paradux Media Group has grown immensely over the past 18 months, consistently adding new features and...
Buy Local …Ramblings and Thoughts
There have been numerous ‘buy local' campaigns over the past few years. Many of these campaigns have been economic-driven, as people have seen many long-standing local businesses disappear due to...
