This week Instagram introduced sponsored ads. Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook owned photo and video-sharing network, monitoring audiences and sharing access to Instagram accounts.
Instagram did not make any formal announcement about its application-programming interface, saying in an email to SocialTimes: “Instagram ads will be available to advertisers of all types later this year. We are currently testing self-serve buying interfaces and APIs with a small group of partners, and we expect to make them more widely available over the coming months.”
I noticed this weekend American Express jumping in the Instagram Ad pond. The sponsored image had three slide-able pictures when you clicked on the “learn more” button you were taken on a 2-minute journey from journey makers of the world. A tip of the cap to Amex, the ad promotes what the platform is about, beautiful pictures and videos.
The Instagram ad roll-out will probably be slow, so be patient, but better yet begin to develop a strategy.
Take a look at your Instagram followers, as well as make sure you understand the demographic of your potential customers that use Instagram. Brands and businesses don’t always have the same demographics of customers following on Facebook as they do on Instagram, and no, they don’t necessarily align with the overall demographics of the network either. So like with any marketing game plan your target audience.
Begin to have the creative designed that will match up to the Instagram platform and most importantly make sure that the creative fits the Instagram platform. Do not take an ad you use in print or on Facebook and throw it up on Instagram. The voice on Instagram is vastly different in many ways than other social outlets.
The ability to present compelling visual and video content to a community of 300 million incredibly engaged users, the majority under the ages of 34 will create a huge competitive advantage for those locally owned small businesses that find their niche in the Instagram ad world just like those that found their way to success with Facebook ads.
For more information on Instagram ads or how your business can succeed in the social media advertising world contact Paradux Media Group.