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Facebook Rolls Out a Bluetooth Beacon For Small Businesses

In June, Facebook began to send out invites to small businesses for FREE Bluetooth beacons. They have now begun to arrive .

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In June, Facebook began to send out invites to small businesses for FREE Bluetooth beacons. They have now begun to arrive and have opened up the invites to many more small businesses. You can click on this link to see if you are eligible to order your Bluetooth beacon.

So what’s the benefit of the Facebook Beacon? Well, of course, it depends on your business, but for many businesses there is no better place to encourage online engagement than when they’re in your establishment.

As business owners and social media managers, we know the easier we make it for people to engage, the more engagement we’ll get. A customer walks in the door, you know they have an interest in your brand/business as they’ve entered your business, so why wouldn’t they connect with you online? Sometimes all it takes is an easy opportunity. The Facebook Bluetooth Beacon provides that easy opportunity.

With the Beacon when people visit Facebook while at your business, they’ll see:

According to Facebook, When people visit your business and open Facebook, they’ll see Place Tips with information about your business like:
  • A welcome note and photo
  • Prompts to like your Facebook Page and check in
  • Posts from your Facebook Page
  • Their friends’ recommendations about your place

When a customer (or potential customer) sees the tips, they are more likely to interact with your business online at Facebook. Whether it’s checking in, commenting on posts, reviewing your business. All of which is very helpful when it comes to increasing your page audience and your customer base.

Facebook Rolls Out Bluetooth Beacon for Small BusinessAnd you have the option of showing a welcome note in “place tips.” This is the same welcome note that will appear if a customer checks into your business on the Facebook app. To edit and personalize this welcome note and choose a photo, select “About” in the navigation bar above your Page’s cover photo. Click “Welcome Note” on the left, select “Edit” then enter your welcome note. Click the + to upload an image that best represents your business.

With easy setup and maintenance, I can’t think of a reason not to add the Facebook Bluetooth Beacon to your location.

To learn more visit Facebook for Business. If you’re interested in having a professional company, manage your social media platforms so you can stay ahead of the curve and keep your business ahead of the competition contact Paradux Media Group today.

 


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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