Facebook Rolls Out a Bluetooth Beacon For Small Businesses

In June, Facebook began to send out invites to small businesses for FREE Bluetooth beacons. They have now begun to arrive and have opened up the invites to many more small businesses. You can click on this link to see if you are eligible to order your Bluetooth beacon.

So what’s the benefit of the Facebook Beacon? Well, of course, it depends on your business, but for many businesses there is no better place to encourage online engagement than when they’re in your establishment.

As business owners and social media managers, we know the easier we make it for people to engage, the more engagement we’ll get. A customer walks in the door, you know they have an interest in your brand/business as they’ve entered your business, so why wouldn’t they connect with you online? Sometimes all it takes is an easy opportunity. The Facebook Bluetooth Beacon provides that easy opportunity.

With the Beacon when people visit Facebook while at your business, they’ll see:

• A welcome note and photo
• Prompts to like your Facebook Page and check in
• Posts from your Facebook Page
• Their friends’ recommendations about your place

When a customer (or potential customer) sees the tips, they are more likely to interact with your business online at Facebook. Whether it’s checking in, commenting on posts, reviewing your business. All of which is very helpful when it comes to increasing your page audience and your customer base.

And you have the option of showing a welcome note in “place tips.” This is the same welcome note that will appear if a customer checks into your business on the Facebook app. To edit and personalize this welcome note and choose a photo, select “About” in the navigation bar above your Page’s cover photo. Click “Welcome Note” on the left, select “Edit” then enter your welcome note. Click the + to upload an image that best represents your business.

With easy setup and maintenance, I can’t think of a reason not to add the Facebook Bluetooth Beacon to your location.

To learn more visit Facebook for Business. If you’re interested in having a professional company, manage your social media platforms so you can stay ahead of the curve and keep your business ahead of the competition contact Paradux Media Group today.