Top brand expert Tisha Oehmen was recently named one of the Top Global Brand Experts for 2015. Tisha’s company, Paradux Media Group, is a full-service marketing agency that specializes in branding and messaging, specifically concentrating on social media networks.
Tisha is part of the new generation of global brand experts that are teaching companies how to craft their message in specific ways. Crafting and leveraging brands through not only traditional media but online media as well. Her entrepreneurship in the new frontier of digital advertising is helping companies to enter into and exploit the digital marketing frontier.
Ms. Oehmen graduated from the University of Oregon where she received a BA in Political Science and later an MBA. She started her career in marketing at credit unions. She helped create various marketing campaigns for this industry to drive up banking loans and increase deposits.
She co-founded her own company, Paradux Media Group, in 2008 and has since been highly successful in conceiving, developing and implementing brands for a wide spectrum of clients. She has helped large and small companies market successfully using traditional and digital marketing techniques she has developed.
Paradux offers a wide range of services to their clients. Ms. Oehmen brings her unique talents to bear in a number of areas:
- Web Development
- Brand Development
- Digital Online Marketing
- Graphic Design
- Social media planning and management
Web development and design leverages everything about the company into a visual representation of what they do and how they do it. This includes everything from paper to business cards.
The full-service feature of Paradux Media Group’s offerings revolves around proper branding. The brand development service, traditional marketing and their digital marketing, are the cornerstones of what Paradux does for clients. The thrust of their efforts is to make sure that every component down to the last detail of the company reflects their brand. The goal for the company is instantaneous awareness, consciously and subconsciously, in the consumer’s mind. The right image and consistency of that image is one of the keys to branding success.
Digital online marketing is what Paradux considers the most important aspect of their services. It is the key, they believe, to moving a company up to the next level. The importance of digital tools like WordPress, pay-per-click and search engine marketing comprise a large part of what the company does.
Paradux’s approach to media management and use blends all types of media exposure for a company together into one unified plan to exploit everything possible to promote a company’s brand.
Tisha’s first book, “Finding Brand: The Brand Book Tutorial” in 2013. In it, she discusses in clear narrative how to craft your brand. She gives a step by step outline of what it takes to successfully create and implement a brand. Stakeholder buy-in and brand protection are key elements in her tutorial.
Her knack of communicating is evident throughout the book. Her keen understanding of how branding in the 21st century must work helps the reader to understand the importance of traditional media as well as the new digital media.