Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion.

We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to you about top of mind, well remarketing is brilliant top-of-mind.

The essence of traditional remarketing is simple. At its most basic, remarketing is about listening and reacting to what your customers/potential customers are telling you through their on-line actions. How businesses and brands have utilized remarketing thus far:

• Remarketing delivers messages to past visitors of a website or lost prospects once they leave the site
• Remarketing looks to keep focus on a specific brand
• Remarketing works well with discounts, incentives, and specials
• The reassuring part to consumers: no personal information is gathered during remarketing

Businesses and brands now have the opportunity to remarket visitors to their website through Facebook Ads. Like with other remarketing campaigns you insert a code from Facebook to your website and when visitors go to your site a cookie is dropped that will follow them and when they return to their Facebook page, ad(s) that you created from the site that they had earlier visited will appear.

It’s a great way to re-engage with potential customers that visited you page. The ad could be coupon based, maybe it is laced with incentives to sign-up for you e-mail list. You also have the ability to have it directed at a page on your website. You know what page that they visited, and what they’ll be most interested in, so you can tailor the message/ad to someone that visited that particular page.

I was on Zappos browsing  for Nike shoes, I leave and as I visit my Facebook page what do I see? An coupon for Nike shoes from Zappos…Sold!

This link to Facebook does a great job of explaining how to set up a remarketing campaign between your website and Facebook page, or to explore how your business can efficiently utilize a Facebook ad campaign contact us at Paradux Media for a free strategy session. 

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About the Author:

Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

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