Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion.
We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to you about top of mind, well remarketing is brilliant top-of-mind.
The essence of traditional remarketing is simple. At its most basic, remarketing is about listening and reacting to what your customers/potential customers are telling you through their on-line actions. How businesses and brands have utilized remarketing thus far:
• Remarketing delivers messages to past visitors of a website or lost prospects once they leave the site
• Remarketing looks to keep focus on a specific brand
• Remarketing works well with discounts, incentives, and specials
• The reassuring part to consumers: no personal information is gathered during remarketing
Businesses and brands now have the opportunity to remarket visitors to their website through Facebook Ads. Like with other remarketing campaigns you insert a code from Facebook to your website and when visitors go to your site a cookie is dropped that will follow them and when they return to their Facebook page, ad(s) that you created from the site that they had earlier visited will appear.
It’s a great way to re-engage with potential customers that visited you page. The ad could be coupon based, maybe it is laced with incentives to sign-up for you e-mail list. You also have the ability to have it directed at a page on your website. You know what page that they visited, and what they’ll be most interested in, so you can tailor the message/ad to someone that visited that particular page.
I was on Zappos browsing for Nike shoes, I leave and as I visit my Facebook page what do I see? An coupon for Nike shoes from Zappos…Sold!
This link to Facebook does a great job of explaining how to set up a remarketing campaign between your website and Facebook page, or to explore how your business can efficiently utilize a Facebook ad campaign contact us at Paradux Media for a free strategy session.
- Published: June 15, 2014
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category:
- Tags: AdWords, brand, Branding, Facebook, marketing, Nike, remarketing, website
- Comments:
Quacktastic Reviews:
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
Paradux helped build my business in all capacities. Without them, I would never have had the resources and ability to get so much accomplished –…
Mike, Tisha, and the team can build you anything you want for your company or small business. Very knowledgeable and easy to work with. They…
As a long-time client of Paradux, I can confidently say that their creative team is one of the best in the business. They consistently produce…
Always on time and and priced reasonably. Full service media company.
Always awesome to work with. Professional but comfortable environment which always produces the objectives of our projects. Never disappoints and always on time.