Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion.
We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to you about top of mind, well remarketing is brilliant top-of-mind.
The essence of traditional remarketing is simple. At its most basic, remarketing is about listening and reacting to what your customers/potential customers are telling you through their on-line actions. How businesses and brands have utilized remarketing thus far:
• Remarketing delivers messages to past visitors of a website or lost prospects once they leave the site
• Remarketing looks to keep focus on a specific brand
• Remarketing works well with discounts, incentives, and specials
• The reassuring part to consumers: no personal information is gathered during remarketing
Businesses and brands now have the opportunity to remarket visitors to their website through Facebook Ads. Like with other remarketing campaigns you insert a code from Facebook to your website and when visitors go to your site a cookie is dropped that will follow them and when they return to their Facebook page, ad(s) that you created from the site that they had earlier visited will appear.
It’s a great way to re-engage with potential customers that visited you page. The ad could be coupon based, maybe it is laced with incentives to sign-up for you e-mail list. You also have the ability to have it directed at a page on your website. You know what page that they visited, and what they’ll be most interested in, so you can tailor the message/ad to someone that visited that particular page.
I was on Zappos browsing for Nike shoes, I leave and as I visit my Facebook page what do I see? An coupon for Nike shoes from Zappos…Sold!
This link to Facebook does a great job of explaining how to set up a remarketing campaign between your website and Facebook page, or to explore how your business can efficiently utilize a Facebook ad campaign contact us at Paradux Media for a free strategy session.