Facebook constantly updates its platform, often rolling out new designs that change how users interact with business pages. Whether you are adjusting to a significant update, such as the shift to a single-column timeline, or just doing routine maintenance, it is vital to optimize your Facebook Business Page layout to keep your brand looking professional.
Why is it important to update my Facebook Page layout?
Optimizing your Facebook Business Page layout ensures that your visual branding remains consistent and your key information is easily accessible. Platform updates often shift the placement of profile pictures, categories, and navigation tabs. Regular housekeeping prevents crucial text from being obscured and ensures your most important calls to action, like email signups, remain visible to your visitors.
Adapting to Platform Changes
We know that Facebook updates can feel relentless. Just when you get your page looking perfect, a new rollout changes the image dimensions or the sidebar location. In our experience, the businesses that succeed are those that adapt quickly rather than ignore change.
When layouts shift, such as the transition to cleaner single-column timelines, it usually benefits the user experience. However, it requires you to perform some housekeeping to ensure your page continues to function as a marketing tool.
Three Tweaks to Make to Your Page
Regardless of the specific version of Facebook we are currently using, three specific elements always require attention during a layout update.
1. Adjust Your Cover and Profile Picture
Visual hierarchy is critical. In many layout updates, the profile picture moves higher into the cover photo area, or the business name is overlaid directly on the image.
We recommend checking your cover photo on both desktop and mobile devices. You want to ensure your profile image does not obscure important text or logos on your cover banner. If Facebook overlays your business name on the image, remove it from the image itself to avoid redundancy and clutter.
2. Verify Your Business Category
Modern layouts often make the “Category” of your business more prominent, placing it directly near your name or in the top information section. This helps with searchability.
Go to your “Update Page Info” settings and ensure your category accurately reflects what you do. This is a minor tweak, but it helps Facebook place you in the right local searches.
3. Prioritize Your Apps and Tabs
Your tabs (or Apps) often move between the top navigation bar and the left sidebar, depending on the current layout. We believe you should not leave this order to chance.
You should arrange your apps so that the most important ones appear first. If building your newsletter list is a goal, your Email Signup app should be in the top three spots. Make it easy for customers to find what matters most to your business.
If you have any questions or need help with your update, you can always schedule a consultation with our team.
Frequently Asked Questions
How often should I change my Facebook cover photo?
We recommend updating it seasonally or whenever you have a significant promotion. It keeps your page looking active and gives you a reason to appear in your followers’ news feeds again.
Does my page category really affect SEO?
Yes. Facebook uses your category to help people find local businesses. Selecting the correct category ensures you appear in relevant searches for your specific services in your area.
Can I remove apps I do not use?
Yes, and you should. Removing unused apps declutters your interface and helps guide visitors to the actions you actually want them to take, like visiting your website or signing up for emails.
- Updated: February 25, 2026Originally Published: May 23, 2014
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category: Social Media Marketing Insights
- Tags: Facebook, Facebook Page, Facebook features, Social media
- Comments:
Mike Frey
Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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do we know if the cover photo and profile pic dimesions will change? If so, what are they?
The size remains the same, so you should be OK on that one. 🙂