Often, the best brand book examples are the ones that you can find. Other times, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples, well, I’ll have to leave that to you to determine, but here is a list of brand books that are available on the internet that I have found useful in one way or another. (Some of these I discussed in my book, Finding Brand: the Brand Book Tutorial.)
But no list I could put together would ever be complete. And the next brand book I find — or someone else finds — might be the missing piece in someone else’s project.
So I think that the best solution to finding the best brand book examples is to create a crowdsourced list. To that end, I’ve started a list over at list.ly so that you can add your favorites to the list. If you’ve found brand books on the internet you have found useful, preferably hosted on the company’s website; please feel free to add it to our list. Then, when it comes time to find the best brand book example, visitors here (yourself included) will have a plentiful list to choose from, so that they can find the best brand book examples that are just what they need.
Also — take a moment to VOTE for your favorite brand book below!