Best Brand Book Examples List

What are the BEST brand book examples, good question, but here are a list that I have found useful in one way or another. Add your favs too!

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Often, the best brand book examples are the ones that you can find.  Other times, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples, well, I’ll have to leave that to you to determine, but here is a list of brand books that are available on the internet that I have found useful in one way or another. (Some of these I discussed in my book, Finding Brand: the Brand Book Tutorial.)

But no list I could put together would ever be complete. And the next brand book I find — or someone else finds — might be the missing piece in someone else’s project.

best brand book examplesSo I think that the best solution to finding the best brand book examples is to create a crowdsourced list. To that end, I’ve started a list over at so that you can add your favorites to the list. If you’ve found brand books on the internet you have found useful, preferably hosted on the company’s website; please feel free to add it to our list. Then, when it comes time to find the best brand book example, visitors here (yourself included) will have a plentiful list to choose from, so that they can find the best brand book examples that are just what they need.

Also — take a moment to VOTE for your favorite brand book below!

The list of the Best Brand Book Examples.


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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