Brand Book Tutorial

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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best brand book examples

Best Brand Book Examples List

Often, the best brand book examples are the ones that you can find.  Other times, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples,… Read More

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A Savvy Marketer’s Guide to Advertising by Paradux Media Group

In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from… Read More

Video thumbnail for youtube video Scarecrow - Uncategorized - Paradux Media Group

The Scarecrow – Chipotle’s Brilliant Branding Commercial

I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen… Read More

bill-meyer

Tisha Oehmen’s Interview with Bill Meyer about Finding Brand

I had a great opportunity to sit down with Bill Meyer this morning,  on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from… Read More

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Upper Rogue Independent: Local Author Writes ‘Finding Brand’

The Upper Rogue Independent just published an article about the book, Finding Brand: The Brand Book Tutorial. If you didn’t get a chance to read the article, here it is for your reading pleasure: Branding! Everyone has heard the term, not everyone knows what it specifically means. Now those who do no know, have a… Read More

get-the-book

150th Finding Brand Post and a Big Announcement!

Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what… Read More

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Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today

FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand   Eagle Point, OR. – September 4, 2013 –   Brands are defenseless.  Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them… Read More

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Three Steps in Creating an Effective Brand Bible

Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand. Every company… Read More

writing a brand book

What is a Brand Book?

What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and… Read More

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Top 15 Finding Brand Blog Posts in 2012

I have a confession to make, somehow I blinked and January was G-O-N-E! Has that ever happened to you? I had intended to do another recap of the most popular blog posts on the Finding Brand Blog in early January. But, it appears that ship has sailed. So, a month late, here’s the annual recap… Read More

annual strategic marketing plan template

Annual Strategic Marketing Plan Template

Ever look around madly for the ideal Annual Strategic Marketing Plan Template? I know I have — more times than I care to admit. Some are too involved for most companies (literally, there are 625 page books written on the topic). Others worry more about tactics than strategies. Some forget the most important part —… Read More

brand-management

4 Critical Components to Successful Brand Management

Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful… Read More

brand, emotional branding, passion, brand emotion

Your Brand is About Emotion

I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like.  In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this… Read More

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Top 10 Finding Brand Blog Posts in 2011

I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.

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Brand Book Rules (or brand dos and don’ts)

An inevitable section of every Brand Book is the “Rules” section. This is the section of the brand book where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but the group that will need this section of the brand book the… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon

Preserving Your Company’s Goodwill

There’s more to the Brand Book Tutorial Series, but this week, a diversion… We belong to a CSA (Community Supported Agriculture), which delivers us a box of fruits and vegetables every week. We’ve been quite busy the last few weeks and haven’t done as good a job as we should have keeping up with it…. Read More

brand book, brand guidelines, identity guidelines, brand bible, co-branding guidelines, brand usage guideline

What’s the Difference? Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines

A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines.  These guiding documents have a lot of names: Brand Book,… Read More

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The Heavens Parted and Delivered the Brand Book

In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s obvious that there is a significant need for a brand guidelines template. The… Read More

brand development

Brand Development Doesn’t Have to be Expensive

I’m continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it’s easy to spend a lot of money on updating your brand image. But having cash ready to spend isn’t a prerequisite to… Read More