Top 15 Finding Brand Blog Posts in 2012

the Brand Book Tutorial Series found a significant following among Finding Brand readers (in fact, it makes up 8 of the 10 posts!). Since the Brand Book

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I have a confession to make, somehow I blinked and January was G-O-N-E! Has that ever happened to you? I had intended to do another recap of the most popular blog posts on the Finding Brand Blog in early January. But, it appears that ship has sailed. So, a month late, here’s the annual recap of the top Finding Brand Blog posts in 2012 as ranked by Unique Pageviews.

Again this year, the Brand Book Tutorial Series found a significant following among Finding Brand readers (in fact, it makes up 8 of the 10 posts!). Since the Brand Book Tutorial dominated the top 10, I included the top 15 posts in this list – just for those of you who wanted to see what else is popular on the blog.

So here they are, the top 15 posts from the Finding Brand Blog in 2012! Thank you all for making the Finding Brand blog so popular!

  1. What’s the Difference? Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines
  2. Articulate the Brand Personality for the Brand Book
  3. 5 Businesses that Should NOT be on Social Media
  4. Does Your Brand have a Brand Book?
  5. Writing the Brand Manifesto and Tagline for the Brand Book
  6. 5 Marketing Lessons Derived from KONY 2012
  7. Start at the Beginning of the Brand Book
  8. Venn Diagram for the Brand Book
  9. Brand Book Rules (or brand dos and don’ts)
  10. Keywords for Your Brand’s Position
  11. The One Marketing Tool You Can’t Afford to Live Without
  12. Annual Strategic Marketing Plan Template
  13. Your Brand is About Emotion
  14. Examining Your Marketing Environment
  15. How are You Better than Your Competition?

It appears, many of you come to this blog for the science of marketing and advertising, with the Strategic Marketing Plan Effectiveness series coming in a close second to the Brand Book Tutorial series. I’ll try to provide you more of those types of posts throughout 2013.  (As always, if you have specific topic requests, please leave them in the comments area below.)


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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