strategic marketing planWhen it comes to writing an effective and useful Strategic Marketing Plan, let’s face it, it isn’t easy. There are so many moving parts, so many key components, and so many expectations for the coming year. Where do you begin?

This series represents the very best tools to help you to evaluate last year’s plan and to lay the foundation for this year’s plan. We’ll tackle that daunting Strategic Marketing Plan one section at a time and end up with a Strategic Marketing Plan you can be proud to call your own.

When you break it down — putting together a Strategic Marketing Plan is pretty easy — and you’ll be excited to start your new year with a well-laid plan that will make your decisions no-brainers, your work makes sense, and your job easy.

Strategic Marketing Plan Effectiveness Series

  1. How Effective is Your Marketing Plan?
  2. You Need a Target Audience
  3. Focus On  Your Target
  4. Make a Date to Review Your Plan
  5. What’s Your Competitive Landscape?
  6. 10 Ways to Build Your Brand
  7. How Are You Better than Your Competition?
  8. Why Should I Care About Your Offer?
  9. Online Guerrilla Tactics
  10. The One Marketing Tool You Can’t Afford to Live Without
  11. Annual Strategic Marketing Plan Template