We can’t help it — we write about the things that interest us, and eventually, we’ve written so much about them that we end up with a complete series on the topic. These are those series. We hope they are useful to you!
Brand Book Tutorial Series
Have you seen Finding Brand: The Brand Book Tutorial available on Amazon? (if not click here) Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines are indispensable elements for any marketing department, yet many marketing departments don’t have them. The reasons are easy to understand. Brand Books (or Brand Guidelines or Brand Bible or Identity Guidelines) represent a completed brand. A willingness to dedicate the company, its customers,
Facebook Marketing Series
Having written several blogs on the subject of Facebook marketing, we thought it was time to organize a series. With the changes in Facebook and business, it’s interesting to go back a read some of the Facebook articles. Some have stood over time, and others — well might have been better kept unpublished. But either way, these posts will give readers an opportunity to read
Strategic Marketing Plan Effectiveness
When it comes to writing an effective and useful Strategic Marketing Plan, let’s face it, it isn’t easy. There are so many moving parts, so many key components, and so many expectations for the coming year. Where do you begin? This series represents the very best tools to help you to evaluate last year’s plan and to lay the foundation for this year’s plan. We’ll
WordPress Tutorials as Easily as a Duck Takes to Water
This WordPress tutorial series will take you from beginner to WordPress pro in no time. Each video demonstrates one aspect of how to use your WordPress site. Watch them all, or just the ones you need, as you need them. WordPress doesn’t have to be confusing or difficult. Once you know the tricks, it’s an easy program that will allow you to put content up
