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Online Guerrilla Tactics

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I have to admit, as much as I work in social media and employ guerrilla tactics to spread messages in a community, I hadn’t adequately considered ways to utilize guerrilla tactics online to drive traffic to your website and business until recently. So having given it some thought (at long last) here are my top five ways to utilize guerrilla tactics to grow your business online:

  1. Photo Credit 1banaan
    Photo Credit 1banaan

    Give something away. Ask for an email address, like, or follow, and in exchange, give something away – free. A whitepaper, or solution to someone’s problem. You get contact information, you also build trust.

  2. Engage. Make someone’s day, seek them out on Twitter or in Facebook and leave a thoughtful (non promotional) message of encouragement, appreciation, or kudos.
  3. Make it a game. If you haven’t yet seen the Find Red promotion in Toronto, you’re missing out on some fun. What can you do to make engaging with your brand online a game?
  4. Laugh at yourself. How can you and/or your product be different, strange, eye catching, and entertaining? It’s been around for a long time now, but the “Will it Blend?” series by Blendtec is a great example of finding a way to laugh at yourself and your product.
  5. Share the wealth. Online especially, you get more by giving more. So how can you help to promote someone else’s business? The more you help to promote someone else, the more likely it is that they will cross promote you in the long run. And make no mistake, this is a marathon – not a sprint. So share the love.

The great thing about guerrilla tactics executed online is that they are relatively inexpensive and have the potential to create significant buzz. And buzz – is a very, very good thing.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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  1. I have been trying to give away music via reverbnation, but I am not getting that many downloads. In the past have claimed singers like Lily Allen became popular because of myspace, I think already had a name. I will add more downloads and hopefully more people will listen to my music and pass it on to others. If you want to hear some of my music, you can access all sites from personal site:http://www.dialashop.com/vic/index.htmlIf you have any suggestions or ideas, please leave a message on this page or email me via my personal site.ThanksVic Stathopoulos

    • Vic, Myspace is rapidly falling out of favor with the general public. Look to twitter and facebook to spread the word about your music. If you’d like to set up a time to talk, please just contact me via the contact form.

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