Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Social Media Experts of All Kinds
I feel like a small rant…It seems that anyone with a Facebook page is a social media expert these days. I stumbled across a company that positions itself as a “Social Media Expert.” A post they made on Facebook discussed the importance of setting up your Facebook page as a business page if you are…
The Groupon Effect
While there is plenty of debate over Groupon, this blog will not deal with “Does it train consumers only to buy things at 50% off?” but instead talk about one particular client we have who recently did a Groupon and their results. While many Groupons you see are for sexy businesses (your favorite places to…
Going the Extra Mile for Customers: Turning Ordinary Moments into Memorable Experiences
You know those moments when you intentionally choose to go the extra mile? When you do something unexpected to ensure your customers have an experience they won’t forget? In these moments, your brand takes flight and transforms from being expected into something memorable. Designing Memorable Moments Instead of waiting for inspiration to strike, why not…
Facebook Marketing for Small Businesses: Why You Need to Be There
The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was understandably mystified about why any business would want to be on Facebook. With that kind of experience, I can see why she was confused. The…
Pay it Forward in Business: A Simple Act with Big Impact
Did you know today is the 2nd Annual Pay it Forward Day? This initiative spreads like wildfire on social media, with over 175,000 worldwide planning to “attend.” You may be wondering what Pay it Forward Day is. According to its founder: ‘Tis the Season! A random act of kindness goes a long way so… PAY…
Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth
As much as I work in social media and use guerrilla tactics to spread messages within communities, I hadn’t fully considered the potential of using guerrilla marketing tactics for small businesses online to drive traffic and engagement. After giving it more thought, here are my top five guerrilla tactics that small businesses can use to…
Media Buying Strategies for Small Businesses: Stay Focused on Your Plan
Occasionally, we all get an excellent “deal” from the media. It’s tempting to throw $300-$500 at something you’re getting for 50% or even 75% off. However, it’s essential to remember your overall strategy and why you pursue it in the first place. Maintaining focus is critical regarding media buying strategies for small businesses. Understanding the…
Branding with Actions – Not Words
Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about creating a consistent customer experience, and the best way to accomplish this is through actions. We all know that we believe in a person’s actions…
Grassroots Marketing: Where Social Media Makes Perfect Sense
We belong to a local Chamber of Commerce that represents many small communities where we live. It means small communities with populations as high as 8,000, but most closer to 1,000. Like many small communities, the summers are filled with unique and creative weekend events. The events have no accurate media budgets; they are all…
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are many ways to do it; you have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to offer your customers a discount card for their product? (talk about buzz…
Unexpected Branding Opportunities
In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your brand stand out. The first thing to consider is what your brand manifesto requires. Is it fun, innovative, bold, friendly, kind, or in your face?…
