Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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Facebook ‘Likes’ Harder To Come By
Facebook 'Likes' aren't as easy to come by as they were two years ago. When a few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and get hundreds of 'Likes'...
No Tiger Means Twitter Stream Instead of Talking Heads
It is the eve of the US Open. As a society, we seem to have a fascination with knocking people off their pedestals, gawking at a car accident, and seeing a train wreck, precisely what the US Open tends to...
Social Media Experts of All Kinds
I feel like a small rant…It seems that anyone with a Facebook page is a social media expert these days. I stumbled across a company that positions itself as a "Social Media Expert." A post they made on Facebook discussed...
Putting and Advertising Both Can Drive You Nuts
Many life comparisons can be drawn to golf; advertising is one. I am happy with most of my golf game; my ball striking has never been better, and lessons from our pro certainly helped with that. Last year, I began...
The Groupon Effect
While there is plenty of debate over Groupon, this blog will not deal with "Does it train consumers only to buy things at 50% off?" but instead talk about one particular client we have who recently did a Groupon and...
Finally A Birdie For The PGA With Social Media
For 13 years, the PGA Tour was a bit like the Facebook of sports. Not because it was innovative or cutting-edge—hell, it wouldn’t even allow you to enter with your cell phone to one of its events—but because it had...
Local Newspaper vs Social Media
To communicate effectively, we must realize that we all perceive the world differently and use this understanding to guide our communication with others. Well, that just wouldn't be a fair fight now, would it? It would fall under the proverbial...
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part Two, we're going to compare Television and YouTube. As a business owner and marketer, I believe that Television is best known...
Radio vs Social Media
The title is a little misleading, as it's not pitting one against the other as much as trying to point out more similarities. Many small business owners invest in radio every month. These same business owners scratch their heads and...
Talking to No One
I'll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away; it reminds me of that old football injury that makes...
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency, SocialCode. The agency will offer page management, app...
Facebook Friends Come In All Shapes and Sizes
Everybody has a different need and use for facebook. We have friends who look at Facebook as a place to contribute, me being one of those. I rarely go two days in a row without making a post, and depending...
Sorry Old Friends I’ve become a Facebook Snob
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would keep in contact with our Rolodex of friends through our...
Social Media Lessons from the BCS
Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you're still wondering or questioning whether your business should be involved in social media, you weren't in Phoenix this weekend. I was a lucky...
My BCS Experience
Our flight was from Sacramento which meant the trip began with a 4 ½ hour haul down I-5 Saturday morning. Tim and I were ready, a dream come true to watch the Ducks in the BCS Title game. The 4...
3 Little Must Do’s for your Business Facebook Page
It's the simple things that always separate you from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses that do the homework before they jump in and those...
Separation of Personal Page and Business Page Like Separation of Church and State
A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their pages talking about their business, sharing the links from their business, and...
We Can’t All Speak the Same Can We?
We see blogs every day with five ways to do this and ten ways to do that—this is how you need to do social media. If we all operated our social media the way the gurus say, then what would...
If Organization Networking Why Not Social Media Networking?
For years, local business owners have joined networking organizations and clubs. Regional Chamber, 20/30, Rotary, BNI, to name a few. Some are exactly what they are networking, and some are disguised as charitable, although we know that 90% of the...
Why Twitter? Maybe for the News
Everyone talks about how to use social media, and if you follow their ten steps, you'll succeed. The one category that is using Twitter the right way is our local journalists. That is why you, the local small business owner,...
