Social Media is nothing more than communication. There will always be certain individuals who are naturally better and more talented than others at communicating. Social media, like life offers several different forms to communicate in.
It is important to play in as many different forms as you can, some will be more suited and others a little more difficult to your way of communicating. It’s not much different than the game of golf. Golf is made up of three distinct different elements. There is how you perform from the tee box, your iron game and your short game. Each of these three aspects of golf requires a different skill set.
Blogging can be a lot like your short game in golf, it requires imagination and creativity but you also must have sound fundamentals and be committed when striking the ball.
Tweeting is a lot like your iron play, with tweets, it’s about 140 characters and using them the best way you can. When you have an iron in your hand it’s about dialing into the correct yardage. While the yardage to the flag may be 140 yards the right play might be 125 yards and have the ball release to the flag, just as using 140 characters in your tweets isn’t always the best play.
Facebook is like standing on the tee box. “Grip it and rip it,” is often said and can also be good advice for Facebook posts. While there is swing fundamentals involved with your driver, it’s best to just relax and let it go. Hitting the fairway is the most important swing thought on the tee, as staying true to who you are is most important with Facebook posts.
It’s impossible to master the game of golf, we just all hope for some good shots, a few good holes and a good round every now and then. Mastering social media too, is pretty much impossible. Every post, tweet or drive isn’t going to be a 300 yard drive down the middle, nor is every post, tweet or shot going to result in the ball going in the hole.
In golf it’s about setting up your next shot, and with social media most communications are about setting up your next post, tweet or blog. Thinking about where you want to play your next shot helps you stay in the moment, focused and consistent.
So “tee it high and let it fly,” and most importantly keep it in the fairway and have fun!